Pretty big news from Dex One today. The company announced this morning that it has a deal with rival SuperMedia that allows advertisers from each site to have their business profiles appear on the other publisher’s online directory. The obvious benefit to advertisers is an immediate boost in their business’ exposure online.
Each company would continue to sell its own inventory as before, and the deal does not extend SuperGuarantee status to Dex advertisers.
This deal would appear to be a direct challenge to the two companies’ chief rivals in the local YP space, yp.com and Yellowbook.
From the press release:
“Our partnership with Superpages enhances our position as the single source provider of local marketing solutions to small and medium sized businesses,” said Sean Greene, senior vice president of interactive, Dex One. “This agreement improves DexKnows’ consumer experience by providing additional content to help them find the local businesses that provide the products and services they seek.”
“Clients think of our Superpages Network as their one stop shop for providing quality leads,” said Sandra Crawford Williamson, chief marketing officer, SuperMedia. “They benefit from our award-winning SuperGuarantee program and the increased reach their advertisements receive through our agreements with companies like Dex One.”
The agreement presents several benefits to both advertisers and consumers. It adds significant value to advertisers by extending their reach to potential customers and increases the ability to generate quality leads. It also provides consumers with access to more comprehensive and relevant information, regardless of which site they may be searching for local business information.
“Our partnership with Superpages enhances our position as the single source provider of local marketing solutions to small and medium sized businesses,” said Sean Greene, senior vice president of interactive, Dex One. “This agreement improves DexKnows’ consumer experience by providing additional content to help them find the local businesses that provide the products and services they seek.”
While advertisers now have the opportunity to be cross-distributed on both sites, SuperMedia and Dex One will each continue to sell their respective advertising products directly. Dex One advertisers will not be covered under the SuperGuarantee program.
“Clients think of our Superpages Network as their one stop shop for providing quality leads,” said Sandra Crawford Williamson, chief marketing officer, SuperMedia. “They benefit from our award-winning SuperGuarantee® program and the increased reach their advertisements receive through our agreements with companies like Dex One.”
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