Financial businesses are a huge segment of local targeted ad spend and include businesses like auto insurance, financial planners, credit unions and mortgage brokers. Businesses in financial are heavily invested in advertising that targets their potential customers. It's no surprise…
BIA's Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate…
Local businesses in the professional services vertical are diverse - ranging from legal to design to technology services. This category is highly competitive, with local professionals looking at ways to be discovered in their customers time of need. In BIA's…
Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing…
BIA forecasts that the spend on retail will increase to $32.93 billion by 2022. With the increase in mobile usage throughout this forecasted period, mobile advertising is going from 7.9% of the total retail spends in local to 12.7% in 2022.…
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Mobile Advertising and Small Businesses, up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile's better ad reach, as…
Today's marketers and agencies have been hard at work with media and data intelligence companies to develop audience targeting matched to strategic consumer segmentation profiles. The goal is to align audience targeted media buys with relevant creative messaging. One challenge has…
45.5% of small businesses use at least one type of mobile advertising, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). Among the mobile advertising channels, text messaging was the most popular with small businesses and the second…
Despite the tech media's adoration for eCommerce, roughly 93 percent of U.S. retail spending happens in the offline physical world. But it’s increasingly influenced by digital means. This is the topic of a recent panel we ran. The question then…
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? These are questions I've been tackling over the past few months. Among the $72 billion projected for U.S. mobile…
This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That's according to the mobile portion of BIA/Kelsey's latest local media forecast, released today. Of this total, location targeted mobile ad spend** will grow…
Locally targeted mobile advertising* in the San Francisco bay area is forecast to be $373.3 million in 2016, according to BIA/Kelsey’s new Local Competition Report (see chart above). Google is expected to take the largest single piece of the pie at…
SMBs that use mobile* for advertising and promotion (Mobile SMBs) outspend those that don't, according to a new report from Local Commerce Monitor, Wave 19, BIA/Kelsey’s survey of small and medium sized businesses. We looked at the average annual spend by…
U.S. mobile ad revenues will grow from $23 billion this year to $62 billion by 2020. That's according to BIA/Kelsey's latest local advertising forecast, released today. The forecast is broken down into media such as online, television, and print. Today…
U.S. mobile ad revenues will grow from $13.3B last year to $42.4B by 2019. That's according to BIA/Kelsey's latest Local Media Forecast, released last week. The forecast is broken down into media such as online, television, and YP. Today we…
In local media and advertising, "National" is increasingly where it's at. Though paradoxical in a semantic sense, it stands to reason if you consider the deeper pockets and more technologically adaptive nature of national brands, compared to SMBs. This is…
32 percent of mobile ad spend in the U.S. is from location targeted campaigns, according to BIA/Kelsey forecast data. But a question that keep coming up is how much of that is from SMBs, as opposed to national companies (brands,…
According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent).…
The latest in our series of video presentations covers the basics of location-based mobile advertising. This takes a 40K foot view of the trends impacting this opportune area. For example, what's driving the $4.5 billion spent annually on location targeted…
