Home » Archive

Articles tagged with: Google

BIA/Kelsey NATIONAL, Conferences, Mobile, Online/Interactive, Shopping, offline »

[25 Mar 2015 | No Comment | ]

Brendon Kraham is Google’s Director of Emerging Ad Sales and Product Strategy, and his job, essentially is as “Building and scaling Google’s next billion ad products.”
Speaking this morning a BIA/Kelsey’s NATIONAL conference here in Dallas, Kraham talked about the progression in leveraging the estimated 150 daily smart phone “micro moments” into sales. The micro moments …

Google, Shopping, offline »

[9 Mar 2015 | One Comment | ]

Building ecommerce, promotions, search, social and same day delivery services around store inventory is one of those high concept ideas that always make so much sense but have been tough to build around. Key players in the space currently include Google, Retailigence and others. Others, such as eBay, have pulled out or shrunk their efforts.
We’ve …

BIA/Kelsey NATIONAL, Conferences »

[2 Mar 2015 | No Comment | ]

The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion …

BIA/Kelsey NATIONAL, Conferences »

[3 Feb 2015 | No Comment | ]

The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference “extras.” Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and opportunities in local for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion …

Online/Interactive »

[19 Jan 2015 | 2 Comments | ]

“Google Domains” is now open for business. The search giant’s decision to wade into the world of domains registration is a logical extension of its growing suite of business apps and services, many of which are focused on SMBs. Another fresh example of this is Google’s ongoing effort to buy the payments provider Softcard.
Some of …

BIA/Kelsey NEXT, Conferences, Online/Interactive »

[13 Nov 2014 | One Comment | ]

The end of the year usually means a few things to us: the holidays; our annual predictions; and Leading in Local: Interactive Local Media, the industry’s flagship event.
This year’s event is especially hot — a 2 1/2 day extravaganza taking place Dec. 3-5 in San Francisco. More than 50 speakers have been recruited by the …

BIA/Kelsey SMB, Conferences »

[1 Jul 2014 | No Comment | ]

On the heels of last year’s LEADING IN LOCAL: SMB Digital Marketing show in Austin, we’ve just announced our agenda for this year’s big event in “The Big Easy”: New Orleans.
Our initial slate of Keynotes include:
Acxiom CEO Scott Howe;
ReachLocal CEO Sharon Rowlands
Google’s SMB Revenue director Steve Espinosa
Facebook’s Leader of SMB/Product Insights Joe Devoy
Additional Featured …

Analyst Roundtables, Newspapers, Online/Interactive, Verticals, Video Posts »

[18 Mar 2014 | No Comment | ]

Classified Ventures has put cars.com on the block, with a wide array of potential suitors getting ready to pony up big bucks for the No. 2 auto vertical property. And Yahoo is upping its game in search through its content deal with Yelp.
BIA/Kelsey senior analysts Peter Krasilovsky and Abid Chaudhry batted around these two hot …

Mobile, Online/Interactive, Verticals »

[13 Mar 2014 | No Comment | ]

Google is testing a new advertising feature that bridges the gap between people who have visited brands’ websites via desktop with advertisements on their mobile devices, and vice-versa. This comes at a time where Desktop search in the US is poised for a significant decline this year and paid clicks on Google shift toward mobile …

BIA/Kelsey NEXT, Conferences »

[11 Nov 2013 | No Comment | ]

The clock is ticking!  We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory – a 2 1/2 day extravaganza that focuses on local:  The Internet’s last and biggest frontier.
We’ve already …

Mobile, Online/Interactive, Social »

[23 Aug 2013 | One Comment | ]

Yesterday at the Borrell, LSA, LMA Social + Mobile event at a Chicago airport hotel, Google executives made the case for Google+ as the centerpiece of an effective SMB digital presence before a roomful of current and potential resellers. The search giant also explained how Adwords enhanced campaigns will make Google’s online advertising more effective …

Forecasts, Media Ad View Plus, Mobile, Newspapers, Online/Interactive, Traditional Media, Verticals »

[15 Aug 2013 | 12 Comments | ]

In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report.
2012 Real Estate Ad Spending by Media

So nearly 28% of real estate ad spending goes to newspaper and …

Coupons/Deals, Google »

[14 Jan 2013 | No Comment | ]

Google Commerce last week introduced Zavers by Google, a coupon/transaction marketing management and loyalty rewards service that it purchased last November. Using Zavers, shoppers find offers on their websites and save them to their Zavers account. The offers are then automatically redeemed in real time when shoppers present their reward cards, mobile wallets or type-in …

Location Targeting, Mapping, Mobile »

[24 Sep 2012 | No Comment | ]

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default.
But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple will …

Google, Online/Interactive, Yellow Pages »

[3 Aug 2012 | No Comment | ]

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost per call.
The study contends that cost per call on ads served by YP ranged from …

Google, Social »

[31 Jul 2012 | No Comment | ]

Google is adding Wildfire to its social-oriented suite of business services, paying “about $250 Million,” according to a source cited by The Wall Street Journal. The San Francisco-based company provides social media analytics for 16,000 customers, ranging from large SMBs to major brands such as Amazon, Unilever and Virgin.
Wildfire launched in 2008 as a self-serve …

Conferences, Coupons/Deals, Google »

[6 Jun 2012 | No Comment | ]

Google Offers has just celebrated its first anniversary and now has a presence in 40 markets, says Group Products Manager Nitin Mangtini, who was speaking Tuesday at the Street Fight Summit West conference in San Francisco.
Mangtini, who also spoke at BIA/Kelsey’s ILM East in March, stressed that Offers has gone far beyond a homogenous daily …

Google, Hyper-Local, Verticals »

[31 May 2012 | One Comment | ]

Zagat is Google’s great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of Google+ Local. The newly branded service replaces Google Places.
As a result of the integration, which …

Online/Interactive »

[27 Mar 2012 | No Comment | ]

During the first ever public presentation of Google Offers at ILM East today, Google Offers head Nitin Mangtani noted that Google Offers is now live in 40 cities, but he emphasized that Google’s after more more than just deals. The local commerce space is much broader and richer than deals, although deals are very exciting, …

Conferences, Google, ILM West »

[15 Dec 2011 | 3 Comments | ]

Google’s local efforts have grown tremendously under the direction of Marissa Mayer, and now encompass a wide range of products, including Google Maps; Google Places; Zagat; Google Offers; and Get Online, a new SMB initiative.
At ILM West this week in San Francisco, Head of Local Consumer Marketing Jeff Aguero provided a rich portrait of Google’s …