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TVOT 2022: Local CTV Sales Outlook Panel

Local OTT/CTV is a top growth performer in local media. BIA forecasts spending will reach at least $2 billion in 2022. To dig into the drivers behind this growth, BIA organized a panel at TV 2022's virtual conference this week…

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OTT is Data-Driven Connected TV

In light of the Media Rating Council recently defining Over-the-Top (OTT) to be Connected TV, I recently spoke with Brian Hunt, head of OTT/CTV advertising sales at Sinclair Broadcast Group. Brian runs Sinclair's CompulseOTT, an aggregated data-driven platform with a…

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LCR Bytes: Dallas Does Online Advertising

When it comes to online advertising, Google is on top... at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to BIA/Kelsey,…

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