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Articles tagged with: Google

Conferences, SMB Digital Marketing »

[1 Jul 2014 | No Comment | ]

On the heels of last year’s LEADING IN LOCAL: SMB Digital Marketing show in Austin, we’ve just announced our agenda for this year’s big event in “The Big Easy”: New Orleans.
Our initial slate of Keynotes include:
Acxiom CEO Scott Howe;
ReachLocal CEO Sharon Rowlands
Google’s SMB Revenue director Steve Espinosa
Facebook’s Leader of SMB/Product Insights Joe Devoy
Additional Featured …

Analyst Roundtables, Newspapers, Online/Interactive, Verticals »

[18 Mar 2014 | No Comment | ]

Classified Ventures has put cars.com on the block, with a wide array of potential suitors getting ready to pony up big bucks for the No. 2 auto vertical property. And Yahoo is upping its game in search through its content deal with Yelp.
BIA/Kelsey senior analysts Peter Krasilovsky and Abid Chaudhry batted around these two hot …

Mobile, Online/Interactive, Verticals »

[13 Mar 2014 | No Comment | ]

Google is testing a new advertising feature that bridges the gap between people who have visited brands’ websites via desktop with advertisements on their mobile devices, and vice-versa. This comes at a time where Desktop search in the US is poised for a significant decline this year and paid clicks on Google shift toward mobile …

Conferences, Leading in Local: Interactive Local Media »

[11 Nov 2013 | No Comment | ]

The clock is ticking!  We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory – a 2 1/2 day extravaganza that focuses on local:  The Internet’s last and biggest frontier.
We’ve already …

Mobile, Online/Interactive, Social »

[23 Aug 2013 | One Comment | ]

Yesterday at the Borrell, LSA, LMA Social + Mobile event at a Chicago airport hotel, Google executives made the case for Google+ as the centerpiece of an effective SMB digital presence before a roomful of current and potential resellers. The search giant also explained how Adwords enhanced campaigns will make Google’s online advertising more effective …

Forecasts, Mobile, Newspapers, Online/Interactive, Traditional Media, Verticals »

[15 Aug 2013 | 11 Comments | ]

In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report.
2012 Real Estate Ad Spending by Media

So nearly 28% of real estate ad spending goes to newspaper and …

Coupons/Deals, Google »

[14 Jan 2013 | No Comment | ]

Google Commerce last week introduced Zavers by Google, a coupon/transaction marketing management and loyalty rewards service that it purchased last November. Using Zavers, shoppers find offers on their websites and save them to their Zavers account. The offers are then automatically redeemed in real time when shoppers present their reward cards, mobile wallets or type-in …

Location Targeting, Mapping, Mobile »

[24 Sep 2012 | No Comment | ]

As the New York Times noted this morning, Apple’s initial iOS6 foray into mobile maps has been greeted with a thumbs down by iPhone 5 reviewers, who prefer the polished Google Maps experience that was the prior default.
But maps –and by extension, local — are strategically important to Apple’s future. You can bet Apple will …

Google, Online/Interactive, Yellow Pages »

[3 Aug 2012 | No Comment | ]

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost per call.
The study contends that cost per call on ads served by YP ranged from …

Google, Social »

[31 Jul 2012 | No Comment | ]

Google is adding Wildfire to its social-oriented suite of business services, paying “about $250 Million,” according to a source cited by The Wall Street Journal. The San Francisco-based company provides social media analytics for 16,000 customers, ranging from large SMBs to major brands such as Amazon, Unilever and Virgin.
Wildfire launched in 2008 as a self-serve …

Conferences, Coupons/Deals, Google »

[6 Jun 2012 | No Comment | ]

Google Offers has just celebrated its first anniversary and now has a presence in 40 markets, says Group Products Manager Nitin Mangtini, who was speaking Tuesday at the Street Fight Summit West conference in San Francisco.
Mangtini, who also spoke at BIA/Kelsey’s ILM East in March, stressed that Offers has gone far beyond a homogenous daily …

Google, Hyper-Local, Verticals »

[31 May 2012 | One Comment | ]

Zagat is Google’s great equalizer against Yelp. Google has now demonstrated why it paid $151 million for Zagat last September by including Zagat, which formerly cost $4.95 a month (or $24.95 per year), as part of its new rollout of Google+ Local. The newly branded service replaces Google Places.
As a result of the integration, which …

Online/Interactive »

[27 Mar 2012 | No Comment | ]

During the first ever public presentation of Google Offers at ILM East today, Google Offers head Nitin Mangtani noted that Google Offers is now live in 40 cities, but he emphasized that Google’s after more more than just deals. The local commerce space is much broader and richer than deals, although deals are very exciting, …

Conferences, Google, ILM West »

[15 Dec 2011 | 3 Comments | ]

Google’s local efforts have grown tremendously under the direction of Marissa Mayer, and now encompass a wide range of products, including Google Maps; Google Places; Zagat; Google Offers; and Get Online, a new SMB initiative.
At ILM West this week in San Francisco, Head of Local Consumer Marketing Jeff Aguero provided a rich portrait of Google’s …

Google, ILM West »

[14 Dec 2011 | No Comment | ]

Google has experienced five times growth in mobile search during the past two years, according to Google Mobile’s Surojit Chatterjee, who was keynoting our SoLoMo Morning at ILM West in San Francisco.
Mobile usage generally complements the desktop, with huge spikes on the weekend and in the evening and at lunch, said Chatterjee. “When people go …

Financial Results, Funding, Google, SMBs, Social »

[21 Nov 2011 | No Comment | ]

Yelp’s S-1, which was issued last week as a run-up to a $100 million IPO, reveals a lot of new data about the reviews leader. The big question about Yelp has been whether it can grow against increased pressure from Google, and also begin to take market share away from traditional media players such as …

Coupons/Deals, Google, Verticals »

[8 Sep 2011 | No Comment | ]

Google’s march into local reached another milestone today with the acquisition of Zagat, a major international provider of high-end restaurant and lifestyle reviews in 100-plus cities.
Zagat remains a major player in a reviews space it pioneered in 1979. In addition to hosting its patented “30 point” reviews from some 350,000 “surveyors,” Zagat has a print, …

Coupons/Deals, Google »

[1 Aug 2011 | 2 Comments | ]

Google has acquired Dealmap, a deals aggregator and exchange, and will presumably use it to complement its own sourcing of deals for Google Offers, the daily deal site now in New York, the Bay Area and Portland and coming soon to Austin, Boston, Denver, Seattle and Washington, D.C. Terms were not disclosed.
Dealmap, a 15-person company, …

Facebook, Google, Online/Interactive, SMBs, Social »

[18 Jul 2011 | No Comment | ]

Writing about Google+ wasn’t an option. When an 800-pound gorilla makes a frontal assault on Facebook, Skype AND Twitter, sending the tech punditry into breathless buzz and sparking curiosity about the potential seismic effects on social networking, well, that warrants ink. The question wasn’t if…but how. What hasn’t been said already (10 times over)? Where …

Facebook, Google, Online/Interactive, Social »

[28 Jun 2011 | One Comment | ]

Not a day passes without the question “Can Google Get Social?” popping up in the tech punditry. After several ill-feted answers (Buzz, Wave), the search leader has a new social reply: Google+.
Actually, it’s the Google+ “project.” VP of Social Vic Gundotra says that’s an important distinction, as this is an evolving set of tools and …