Study Finds Cost Per Call Favors YP

A study commissioned by YP Holdings (formerly AT&T interactive and AT&T Ad Solutions) has concluded that phone calls generated from listings distributed on YP.com and its Local Ad Network outperformed those sourced from Google Ad Words, as measured by cost…

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Google Boosts Mobile Ads (Again)

Google continues a long line of recent mobile advertising additions with today's launch of Boost ads for mobile. This is essentially the mobile version of Boost, which it launched on the desktop in October. There it joined Tags in an…

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