Home » Archive

Articles tagged with: Facebook

Local Commerce Monitor, Online/Interactive, SMBs, Social, Traditional Media, Verticals, Yellow Pages, Print »

[8 May 2015 | No Comment | ]

Professional Services SMBs* use social and digital channels the most for advertising. Professional Services SMBs most popular social media channel is LinkedIn, according to Wave 18 of our Local Commerce Monitor™ survey of small and medium-sized businesses. They are the only vertical that did not use Facebook at the highest rate and as you can …

BIA/Kelsey NATIONAL, Conferences, Facebook, SMBs »

[30 Apr 2015 | No Comment | ]

Facebook is felt by some to have the potential to dominate SMB online advertising because of its incredibly high organic usage. But the challenge to drive even more SMB advertisers remains. The company currently reports that it has 40 million SMBs with Facebook pages around the world. Two million SMBs are paid advertisers, or five …

BIA/Kelsey NATIONAL, Conferences »

[2 Mar 2015 | No Comment | ]

The BIA/Kelsey NATIONAL show is now fully in place, with 56 speakers set to define the cutting edge in national brands and local marketing. The show takes place March 25-27 at The Dallas Westin. Just added to the program: Internet visionary Mitch Golub, who leaves Cars.com today after successfully developing it into a $1.8 Billion …

Coupons/Deals, E-Commerce, Facebook, Online/Interactive, Social »

[27 Feb 2015 | No Comment | ]

Facebook isn’t often thought of in terms of “commerce,” a la retailers such as Amazon or financial institutions such as American Express, but it makes a strong case for itself as a company that “unlocks” commerce. Speaking at The CardLinx Association’s Mobile conference in San Mateo on Feb. 24, Facebook Head of Payments and Commerce …

Classifieds, Facebook »

[13 Feb 2015 | No Comment | ]

Craigslist has outlasted its challengers, and remains the platform to beat for classifieds, or “things to sell” marketplaces. eBay, similarly, remains a leader for the sale of goods – although most are not geographically oriented. Amazon is also active in that space.
Can Facebook, with its huge volume and trust networks, cut into their business? It …

BIA/Kelsey NATIONAL, Conferences »

[3 Feb 2015 | No Comment | ]

The program for BIA/Kelsey National is building quickly, with many great new speakers, as well as a slew of conference “extras.” Taking place March 25-27 in Dallas, BIA/Kelsey National breaks new ground in the local ecosystem, exploring key trends and opportunities in local for national brands. BIA/Kelsey forecasts that national brands will spend $68 billion …

Advertising Networks, Facebook, Marketing Technology, Mobile, Shopping, offline, Shopping, online, Social »

[29 Sep 2014 | 4 Comments | ]

Facebook today announced the relaunch of Atlas, an ad network that connects online campaigns to offline purchases across multiple devices. Atlas isn’t a new company but instead has been rebuilt since been being acquired from Microsoft last year. This announcement follow’s Facebook’s announcement of an ambitious program to match sales related data from a variety of sources …

BIA/Kelsey SMB, Conferences, Online/Interactive »

[11 Sep 2014 | 2 Comments | ]

Fifty plus industry leaders will grace the stage at Leading in Local: SMB Digital Marketing Sept. 22-24 in New Orleans. We’re looking forward to a great show. Want to do some research before the event? Here’s some recent BIA/Kelsey blog coverage of the featured speakers (Click on the hyperlinks).
Acxiom: Scott Howe, CEO (Keynote, Day 2)
Alignable: …

Facebook, Online/Interactive, Social »

[11 Aug 2014 | 2 Comments | ]

Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey‘s Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of SMBs using it, followed by Twitter at 24.3 percent.

Looking at Facebook pages specifically, acquiring customers …

BIA/Kelsey SMB, Facebook, Online/Interactive, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.” This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

E-Commerce, Facebook »

[17 Jul 2014 | One Comment | ]

Facebook hasn’t really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising.
Last year, Facebook …

Mobile, Online/Interactive, Shopping, offline, Social »

[16 May 2014 | No Comment | ]

We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey’s recent spotlight deck comparing the male vs. female consumer, but what about women?

When it comes to local shopping, female consumers interact much more on social media than their male counterparts. According to BIA/Kelsey’s Consumer Commerce Monitor™, …

Facebook, Forecasts, Social »

[15 May 2014 | 2 Comments | ]

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats.
The overall social advertising market will surge from $8.4 billion this year to $15 billion by 2018. That same year native will account for nearly two-thirds of …

Devices, Location Targeting, Mergers & Acquisitions, Online/Interactive, Predictions, Social »

[7 Apr 2014 | One Comment | ]

It’s been a busy few days for Twitter since announcing 15 New Types of Ads to users’ feeds. Word has traveled quickly during this period of uncertainty around Twitter’s sustainability as an advertising player. Now Twitter has continued the flow of news by announcing this morning it will acquire Cover, an Android-based lock-screen app. This …

Advertising Networks, Analyst Roundtables, Content marketing, Facebook, Mobile, Online/Interactive, Social, Video Posts »

[2 Apr 2014 | No Comment | ]

Today’s BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook’s announcement of their acquisition of virtual reality company Oculus VR earlier last week.
And XappMedia has announced a partnership this week with NPR to bring audio ads in native form, essentially creating a brand new form of mobile advertising.
BIA/Kelsey …

Call Monetization, Local Commerce Monitor, Mobile, Smartphones, SMBs, Social »

[20 Mar 2014 | No Comment | ]

Google has done it. So has Yelp. Now Twitter is starting to add “click to call” buttons to its platform.
The “click to call” button would allow mobile users to call advertisers directly from a Twitter ad with just a click of a button. Right now Twitter is beta testing the “click to call” button with …

E-Commerce, Online/Interactive, Social »

[6 Mar 2014 | 3 Comments | ]

SMBs now have about 76 million reasons to get their social and e-commerce strategy married.
Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of millennial local consumers said that they have interacted with social media in the past 6 months …

Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals »

[25 Feb 2014 | One Comment | ]

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is “could the deal possibly be worth $19 billion?”
WhatsApp founder Jan Koum said at the Mobile World Congress in Barcelona …

Facebook, Mergers & Acquisitions, Online/Interactive, Social »

[21 Feb 2014 | No Comment | ]

There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next “has been” social media website alongside Myspace are circulating the web. According to a study by Socialbakers, total reach of Facebook brand pages among teens ages 13-17 fluctuated throughout …

Facebook, Mobile »

[19 Feb 2014 | No Comment | ]

In case you haven’t heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone pockets ~$3B), and the largest tech acquisition since HP/Compaq.
The news already has a few haters. Facebook stock is down about 5 percent at …