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Articles tagged with: Facebook

Facebook, Online/Interactive, Social »

[11 Aug 2014 | One Comment | ]

Fifty-four percent of SMBs have a Facebook page, making it the most used form of media for advertising and promotion according to BIA/Kelsey‘s Local Commerce Monitor™. LinkedIn is the second most used form of social media with 28 percent of SMBs using it, followed by Twitter at 24.3 percent.

Looking at Facebook pages specifically, acquiring customers …

Facebook, Online/Interactive, SMB Digital Marketing, Social »

[7 Aug 2014 | No Comment | ]

The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: “Facebook Ads Become Costlier Choice for Small Businesses.” This is a hot topic indeed, given the explosive growth of social media in general, and the dominance of Facebook.
Our own Local Commerce Monitor (Wave 17 from Q3 …

E-Commerce, Facebook »

[17 Jul 2014 | One Comment | ]

Facebook hasn’t really been a player in ecommerce –Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to test the waters — which is not surprising, given its volume and huge edge in social media and native advertising.
Last year, Facebook …

Mobile, Online/Interactive, Shopping, offline, Social »

[16 May 2014 | No Comment | ]

We have already learned that men are heavily engaged with their mobile devices in my first blog post regarding BIA/Kelsey’s recent spotlight deck comparing the male vs. female consumer, but what about women?

When it comes to local shopping, female consumers interact much more on social media than their male counterparts. According to BIA/Kelsey’s Consumer Commerce Monitor™, …

Facebook, Forecasts, Social »

[15 May 2014 | 2 Comments | ]

BIA/Kelsey has released the latest wave of its U.S. Social Local Media Forecast for 2013-2018, and unsurprisingly, the two drivers accelerating advertising spend are mobile platforms and native formats.
The overall social advertising market will surge from $8.4 billion this year to $15 billion by 2018. That same year native will account for nearly two-thirds of …

Devices, Location Targeting, Mergers & Acquisitions, Online/Interactive, Predictions, Social »

[7 Apr 2014 | No Comment | ]

It’s been a busy few days for Twitter since announcing 15 New Types of Ads to users’ feeds. Word has traveled quickly during this period of uncertainty around Twitter’s sustainability as an advertising player. Now Twitter has continued the flow of news by announcing this morning it will acquire Cover, an Android-based lock-screen app. This …

Advertising Networks, Analyst Roundtables, Content marketing, Facebook, Mobile, Online/Interactive, Social »

[2 Apr 2014 | No Comment | ]

Today’s BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook’s announcement of their acquisition of virtual reality company Oculus VR earlier last week.
And XappMedia has announced a partnership this week with NPR to bring audio ads in native form, essentially creating a brand new form of mobile advertising.
BIA/Kelsey …

Call Monetization, Mobile, Smartphones, SMBs, Social »

[20 Mar 2014 | No Comment | ]

Google has done it. So has Yelp. Now Twitter is starting to add “click to call” buttons to its platform.
The “click to call” button would allow mobile users to call advertisers directly from a Twitter ad with just a click of a button. Right now Twitter is beta testing the “click to call” button with …

E-Commerce, Online/Interactive, Social »

[6 Mar 2014 | 3 Comments | ]

SMBs now have about 76 million reasons to get their social and e-commerce strategy married.
Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of millennial local consumers said that they have interacted with social media in the past 6 months …

Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals »

[25 Feb 2014 | One Comment | ]

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is “could the deal possibly be worth $19 billion?”
WhatsApp founder Jan Koum said at the Mobile World Congress in Barcelona …

Facebook, Mergers & Acquisitions, Online/Interactive, Social »

[21 Feb 2014 | No Comment | ]

There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next “has been” social media website alongside Myspace are circulating the web. According to a study by Socialbakers, total reach of Facebook brand pages among teens ages 13-17 fluctuated throughout …

Facebook, Mobile »

[19 Feb 2014 | No Comment | ]

In case you haven’t heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone pockets ~$3B), and the largest tech acquisition since HP/Compaq.
The news already has a few haters. Facebook stock is down about 5 percent at …

Facebook, Mobile, Online/Interactive, SMBs, Social »

[30 Jan 2014 | One Comment | ]

On yesterday’s Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she’s made repeatedly, “SMBs are the holy grail of online advertising and a segment that I’ve been particularly focused on throughout my career.” She then noted that Facebook has 25 million active SMBs who are engaged with their Facebook pages monthly. Despite this, …

Conferences, Facebook, Leading in Local: Interactive Local Media, Mobile, SMBs, Social »

[10 Dec 2013 | No Comment | ]

At BIA/Kelsey’s Leading in Local conference, Facebook VP of Product Marketing Brian Boland amplified a local business theme we’ve been hearing from the social network for a while: simplicity, engagement and outcomes rule. The company has actually reduced the number of local ad products that it offers, instead focusing on providing rich targeting and generating …

Conferences, Leading in Local: Interactive Local Media »

[20 Nov 2013 | No Comment | ]

At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local’s top players. Want some homework? We’ve pulled recent coverage of some of our speakers from our Local Media Watch blog. There’s plenty of great reading here, and you’ll experience — first hand — how fast things have …

SMBs, Social »

[19 Nov 2013 | 2 Comments | ]

According to BIA/Kelsey’s Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked the highest with 52.1% of the SMBs surveyed reported using a Facebook Page for advertising …

Conferences, Leading in Local: Interactive Local Media »

[11 Nov 2013 | No Comment | ]

The clock is ticking!  We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory – a 2 1/2 day extravaganza that focuses on local:  The Internet’s last and biggest frontier.
We’ve already …

Conferences, Facebook, Leading in Local: Interactive Local Media »

[23 Oct 2013 | No Comment | ]

How can you constantly top yourself? It is a challenge that leaders have, in whatever endeavor they are pursuing: whether it is sports, literature, academia, or business.
We are pretty sure this year’s Interactive Local Media event – BIA/Kelsey’s flagship – is going to top any other event we’ve done before.
The event’s handpicked keynotes, superforums and …

Facebook, Mobile, Social »

[23 Apr 2013 | No Comment | ]

As promised in our LSA conference coverage last week, here is a deeper dive on Facebook’s positioning and possible directions in local. I covered the topic in a bit more depth in my monthly Search Engine Watch column, including more comments from Facebook director of SMBs, Dan Levy.
This gains relevance in light of Facebook’s redesign …

Online/Interactive, Social »

[27 Jan 2013 | 5 Comments | ]

Various companies have built SMB websites and landing pages by scraping the Web. PaperG comes to mind. How about using Facebook. BIA/Kelsey data from our Local Commerce Monitor shows that more than 40 percent of U.S. SMBs have Facebook pages. Many, however, still don’t have standalone websites.
Exai, a spin off of TrafficMedia, is …