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Articles tagged with: Facebook

Devices, Location Targeting, Mergers & Acquisitions, Online/Interactive, Predictions, Social »

[7 Apr 2014 | No Comment | ]

It’s been a busy few days for Twitter since announcing 15 New Types of Ads to users’ feeds. Word has traveled quickly during this period of uncertainty around Twitter’s sustainability as an advertising player. Now Twitter has continued the flow of news by announcing this morning it will acquire Cover, an Android-based lock-screen app. This …

Advertising Networks, Analyst Roundtables, Content marketing, Facebook, Mobile, Online/Interactive, Social »

[2 Apr 2014 | No Comment | ]

Today’s BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook’s announcement of their acquisition of virtual reality company Oculus VR earlier last week.
And XappMedia has announced a partnership this week with NPR to bring audio ads in native form, essentially creating a brand new form of mobile advertising.
BIA/Kelsey …

Call Monetization, Mobile, Smartphones, SMBs, Social »

[20 Mar 2014 | No Comment | ]

Google has done it. So has Yelp. Now Twitter is starting to add “click to call” buttons to its platform.
The “click to call” button would allow mobile users to call advertisers directly from a Twitter ad with just a click of a button. Right now Twitter is beta testing the “click to call” button with …

E-Commerce, Online/Interactive, Social »

[6 Mar 2014 | No Comment | ]

SMBs now have about 76 million reasons to get their social and e-commerce strategy married.
Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of millennial local consumers said that they have interacted with social media in the past 6 months …

Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals »

[25 Feb 2014 | No Comment | ]

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is “could the deal possibly be worth $19 billion?”
WhatsApp founder Jan Koum said at the Mobile World Congress in Barcelona …

Facebook, Mergers & Acquisitions, Online/Interactive, Social »

[21 Feb 2014 | No Comment | ]

There has been some heated discussions about teens and their decline in Facebook usage in 2013. Warnings that Facebook will earn its spot as the next “has been” social media website alongside Myspace are circulating the web. According to a study by Socialbakers, total reach of Facebook brand pages among teens ages 13-17 fluctuated throughout …

Facebook, Mobile »

[19 Feb 2014 | No Comment | ]

In case you haven’t heard, Facebook just announced it will acquire mobile messaging company WhatsApp for $19 billion. And just like that, we have the largest venture backed acquisition in history (Sequioa alone pockets ~$3B), and the largest tech acquisition since HP/Compaq.
The news already has a few haters. Facebook stock is down about 5 percent at …

Facebook, Mobile, Online/Interactive, SMBs, Social »

[30 Jan 2014 | No Comment | ]

On yesterday’s Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she’s made repeatedly, “SMBs are the holy grail of online advertising and a segment that I’ve been particularly focused on throughout my career.” She then noted that Facebook has 25 million active SMBs who are engaged with their Facebook pages monthly. Despite this, …

Conferences, Facebook, Leading in Local: Interactive Local Media, Mobile, SMBs, Social »

[10 Dec 2013 | No Comment | ]

At BIA/Kelsey’s Leading in Local conference, Facebook VP of Product Marketing Brian Boland amplified a local business theme we’ve been hearing from the social network for a while: simplicity, engagement and outcomes rule. The company has actually reduced the number of local ad products that it offers, instead focusing on providing rich targeting and generating …

Conferences, Leading in Local: Interactive Local Media »

[20 Nov 2013 | No Comment | ]

At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local’s top players. Want some homework? We’ve pulled recent coverage of some of our speakers from our Local Media Watch blog. There’s plenty of great reading here, and you’ll experience — first hand — how fast things have …

SMBs, Social »

[19 Nov 2013 | 2 Comments | ]

According to BIA/Kelsey’s Local Commerce Monitor, Wave 17™, 72% of the SMBs surveyed use social media to promote their business. Of the different social media used for advertising and promotion that BIA/Kelsey tracks in the LCM survey, Facebook Page ranked the highest with 52.1% of the SMBs surveyed reported using a Facebook Page for advertising …

Conferences, Leading in Local: Interactive Local Media »

[11 Nov 2013 | No Comment | ]

The clock is ticking!  We are just one month from Leading in Local: Interactive Local Media, which is Dec. 10-12 in San Francisco. The event has shaped up to be the most exciting local event in recent memory – a 2 1/2 day extravaganza that focuses on local:  The Internet’s last and biggest frontier.
We’ve already …

Conferences, Facebook, Leading in Local: Interactive Local Media »

[23 Oct 2013 | No Comment | ]

How can you constantly top yourself? It is a challenge that leaders have, in whatever endeavor they are pursuing: whether it is sports, literature, academia, or business.
We are pretty sure this year’s Interactive Local Media event – BIA/Kelsey’s flagship – is going to top any other event we’ve done before.
The event’s handpicked keynotes, superforums and …

Facebook, Mobile, Social »

[23 Apr 2013 | No Comment | ]

As promised in our LSA conference coverage last week, here is a deeper dive on Facebook’s positioning and possible directions in local. I covered the topic in a bit more depth in my monthly Search Engine Watch column, including more comments from Facebook director of SMBs, Dan Levy.
This gains relevance in light of Facebook’s redesign …

Online/Interactive, Social »

[27 Jan 2013 | 5 Comments | ]

Various companies have built SMB websites and landing pages by scraping the Web. PaperG comes to mind. How about using Facebook. BIA/Kelsey data from our Local Commerce Monitor shows that more than 40 percent of U.S. SMBs have Facebook pages. Many, however, still don’t have standalone websites.
Exai, a spin off of TrafficMedia, is …

Online/Interactive »

[19 Sep 2012 | One Comment | ]

Facebook’s Fred Huang spoke about the SMB mission with Facebook at SMB Digital marketing today in Chicago. He noted that the SMB product roadmap is about helping them spend less time managing their page, make it easier to have their voices heard, and attract more customers.
Post targeting and scheduling helps them schedules out content in …

Display Advertising, Facebook, Financial Results, Mobile, Online/Interactive, Social »

[27 Jul 2012 | 5 Comments | ]

Facebook investor and press events have become spectacles unto themselves, where distilling signal from noise is a tricky task. But that’s what we’ll flesh out here in the aftermath of the company’s first earnings call post-IPO…a call that featured an appearance from Mark Zuckerberg, nothing overly substantive from Facebook execs and persistent questions about the …

Coupons/Deals, Social »

[23 Jul 2012 | No Comment | ]

What happened to the theory that Facebook Credits would become a universal virtual currency, competing against the likes of PayPal and others? Facebook very quietly closed the program down a few weeks ago, reverting to a more standard model that enabled spending and credits to be made with local currencies around the world (similar to …

Facebook, Newspapers, Social »

[21 May 2012 | 3 Comments | ]

Are deals still being driven by shares, posts, likes and other social media features in an era of Groupon and LivingSocial Super Bowl ads? Yes, definitely, according to Second Street Media, which held a webinar with The Washington Post last week to discuss social media and deals strategies.
Referrals, “like-gating” and brand building via social …

Display Advertising, Facebook, Forecasts, Online/Interactive, Social »

[15 May 2012 | One Comment | ]

In the run-up to Facebook’s ballyhooed IPO, BIA/Kelsey has released Wave III of its U.S. Social Media Advertising Forecast, which reveals overall market acceleration in 2012 and 2013, and steady growth in locally targeted social spend.
From 2011 to 2016, U.S. social ad revenues will climb from $3.8 billion to $9.8 billion (21 percent CAGR). Several …