Skip to content

Reading List: Recent Blog Coverage of LIL: ILM Speakers

At Leading in Local: Interactive Local Media Dec. 10-12 in San Francisco, we are presenting 50 of local's top players. Want some homework? We've pulled recent coverage of some of our speakers from our Local Media Watch blog. There's plenty…

Read more

Converting Facebook SMB Pages to Websites

Various companies have built SMB websites and landing pages by scraping the Web. PaperG comes to mind. How about using Facebook. BIA/Kelsey data from our Local Commerce Monitor shows that more than 40 percent of U.S. SMBs have Facebook pages.…

Read more

The End of Facebook Credits (and Next Steps)

What happened to the theory that Facebook Credits would become a universal virtual currency, competing against the likes of PayPal and others? Facebook very quietly closed the program down a few weeks ago, reverting to a more standard model that…

Read more

Rethinking Deals After Facebook and Yelp Pullbacks

Facebook and Yelp are downsizing their separate deals initiatives after launching them with some fanfare. Facebook is now limiting its deals to users who check in to businesses, and Yelp is sharply reducing the number of deals it features, while…

Read more

The ‘Common Elements of Successful Promotions’

We’ve been focused so much on deal a day that we sometimes forget it is just part of the mix when it comes to successful SMB promotions. Seth Gardenswartz of SpaBoom, a provider of promotion services for spas and restaurants,…

Read more

Facebook Deals Launches in Five Markets

Facebook today launched its Deals product as an "alpha" in five markets: San Francisco, San Diego, Dallas, Austin and Atlanta. The effort plays up Facebook's social connectivity, making it simple to "like" and share deals, and promote throughout the site.…

Read more
Back To Top