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Political and OTT Will Drive Ad Spend in 2020

For 2020 political and over-the-top (OTT) advertising, and growth in mobile and social ads, will be key ingredients for local media's 5.5% growth from 2019. BIA estimates total local advertising revenue in the U.S. will reach $161.1 billion in 2020,…

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Strategies for Selling to Co-Op Advertisers

Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015).  Our Plus Spenders are SMBs that spend more than $25K annually on advertising and more than a third (39.3%) of this…

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Yahoo Adds Valassis to Local Reseller Network

Yahoo is seeking to extend direct marketing budgets online via a new deal with DM giant Valassis, which claims 15,000 advertisers and reaches 114 million shoppers. The new effort adds another dimension to Yahoo’s local reachout, which currently focuses on…

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