Strategies for Selling to Co-Op Advertisers
Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015). Our Plus Spenders are SMBs that spend more than $25K annually…
Put a Pin in It – Pinterest Hopes To Become a Shopping Hub
Recently Pinterest introduced several new e-commerce features that it hopes will encourage its 100 million monthly users to buy items through its website. "These features are a big step in helping Pinterest become more of…
SMB Data Point of the Week: SMBs That Use Video Spend More
SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive advertising spending plans than those that don't use video, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium…
SMB Data Point of the Week: Financial Services SMBs Want Help
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our…
SMB Data Point of the Week: Downward Pressure on Print YP Continues
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that…
SMB Data Point of the Week: Middle Child SMBs Want CRM Too
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we asked our 1,000+ respondents if they use customer relationship management (CRM) systems. 1 in 4 SMBs reported that they…
Social Media Usage – B2B vs B2C
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as…
SMB Data Point of the Week: Loyalty Programs Popular with SMBs
Nearly one in four small and medium-sized businesses offer a loyalty program according to our Local Commerce Monitor™ (LCM). Top industries that use loyalty are retail, construction/contracting, and accounting/bookkeeping. While there…
SMB Data Point of the Week: Facebook Drives SMBs’ Social Media Use
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten…
Rebuilding an ‘Unsustainable’ Sales Model – The Sensis Story (video)
When John Allan took the helm at Sensis in 2012, he inherited a print-focused, sales-driven directory organization that still rewarded its top sales performers with an annual international reward trip…