SMB Data Point of the Week: “Do It With/For Me” SMBs Want it All
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising - Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM).…
SMB Data Point of the Week: Larger SMBs Ad Spend is Higher on Video and Mobile
Larger SMBs, those spending more than $25,000 annually on advertising and promotion, are known as Plus Spenders in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses. These Plus Spenders spend…
SMB Data Point of the Week: Smaller SMBs Spend Increases Dramatically Based on Ad Channel Used
Smaller SMBs, otherwise known as Core SMBs in BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of small and medium businesses, spend an average $2,471 annually for advertising and promotion. As you can see…
Small Business Week – State of Small Business Marketing
Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA's infographic reports 71 percent of SMBs manage…
SMB Data Point of the Week: New Businesses Heavy Users of Free or Low Cost Advertising
New businesses* are heavy users of free or (relatively) low cost advertising, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While most of the small- and medium-sized businesses in the survey…
Digital Car Shoppers Engage with Traditional Local Media
Nielsen's latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto…
SMB Data Point of the Week: 60% of SMBs Who Use Direct Mail Use Managed Services for Digital Advertising
In our Local Commerce Monitor (LCM) Wave 19 survey of small businesses, when we look at small businesses who use direct mail, almost 60% pay a third party to manage…
SMB Data Point of the Week: Larger SMBs More Likely Pay for Assistance
Size matters, when it comes to small- and medium-sized businesses, according to BIA/Kelsey's Local Commerce Monitor™ (LCM) survey of SMBs. While the vast majority of SMBs surveyed prefer a Do-It-Yourself (DIY)…
SMB Data Point of the Week: SMBs with Middle Child Syndrome
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we divided SMBS into three groups: 1 employee (very small businesses), 2 to 9 employees (small businesses) and 10 to 99 employees (medium businesses).…
One-Employee SMBs Spend on Targeted Digital Ads
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of…