YPG-NZ Announces Online Partnerships

Yellow Pages Group in New Zealand announced two online partnerships geared toward extending visibility for its advertisers. The first partnership is with realestate.co.nz, New Zealand’s largest online listing site, and the second is with shopnewwzealand.co.nz, the leading online store featuring…

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CBS Expects Local Benefit From CNET Buy

In its bid to establish itself as a meaningful online company, CBS Interactive has downplayed its traditional strength in local vis-a-vis TV stations, radio stations and outdoor. The company’s just announced acquisition of CNET for $1.8 billion doesn’t necessarily change…

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AdBrite Teams Up With Live Nation

Ad network AdBrite has announced it will power a new ad management dashboard for concert promoter Live Nation. The eFan Finder application is an extension of the existing relationship between the companies that placed geotargeted event ads throughout AdBrite's network…

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Evans on Verticals and Yellow Pages

Perry Evans has a great post today on the opportunity and threat Yellow Pages publishers face from the verticalization of local search. We thank him for acknowledging TKG's role in highlighting the emergence of vertical search at our Drilling Down on…

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You Ain’t Seen Nothin’ Yet

The final day of The Kelsey Group's Drilling Down on Local conference featured a keynote by Merrill Brown of MMB Media. Brown is an industry guru with a history of developing groundbreaking media strategies and operations. Among other things, he…

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