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New Health and Wellness Site Targets Women 30+

Spas and salon advertisers are a huge focus for local sites. They’re a Top 4 selection for Citysearch, and also rank highly on Yelp and other sites. Now they are being specifically targeted by InnerRewards, a new health and wellness vertical…

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Insights From Home Services Heavyweights

Two real success stories in the home services category shared the stage this afternoon on the "Home Services Visionaries" panel, offering two different perspectives on how to make money from creating a local home services marketplace, built on a foundation…

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Marchex Reports ‘80,000 Local Advertisers’

Marchex, during its 3Q earnings call today, reaffirmed its focus on providing ad solutions for the local and vertical search space, noting that it currently works with 80,000 local advertisers via 110 local partner relationships, including AT&T and Idearc. The…

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Local ‘Green’ Sites: Just Getting Up to Speed

When we think of emerging local verticals, “green” is one of the most promising, as environmental concerns have pushed up the interest of consumers in having safe, healthy products that have minimal impact on the environment. MSN, Yahoo, Hearst and The Washington Post…

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Vast.com Adds Performance-Based Marketing to Classifieds

Are classifieds fated, by definition, to be "dumb" all-you-can-eat listings? Or can certain categories be remade as performance-based listings a la Google that bring best matches to the top, offering higher revenue in return for a better match and conversion? That's…

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Precision Tune, DriverSide Team Up for Online Auto Profiles

Precision Tune Auto Care, which has 300 franchisee-owned stores, is the first major auto-care chain to sign up for DriverSide's new co-branded version of its online vehicle profiles. The profiles include maintenance records. Customers can also receive reminders and special…

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Real Estate Woes (Finally) Hit Zillow, Redfin

It is counterintuitive that Web 2.0 real estate sites would continue to grow their audience and ad dollars while the industry “scrapes along the bottom” for years to come. The sites, though, still say they are growing. “Fear, value-shopping, and…

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Relocating? New Service Finds Similar Neighborhoods

Neighborhood-level intelligence isn’t always easy to find, for residents, travelers or resettlers. We have neighborhood boundaries, courtesy of the sociologists and mapmakers at Urban Mapping. But other information can be scant. Now we have another view from the real estate…

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Yellow Pages No Longer an Exclusive

One of the things that dawned on me after listening to the many speakers at our recent DMS ’08 conference in Atlanta was that a fundamental aspect of the Yellow Pages business has been lost -- exclusivity. During the days…

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Zillow Adds a Home Services Directory

With the real estate market in an indefinite doldrums, Zillow is transforming itself from an information provider about home sales to a full-service provider of information for home owners. The ad-supported service announced today that it is launching a Professional…

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YPG-NZ Acquires Boomer Site

  Yellow Pages Group New Zealand has acquired a majority stake in grownups.co.nz,  a Web site targeting the over 50s crowd, as reported on Stuff.co.nz. Voted as New Zealand’s best lifestyle Web site in 2008, this acquisition may well prove…

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