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AOL Adds Classifieds; Partners With Oodle

AOL Local has teamed with Oodle to launch AOL Classifieds in the U.S. and Canada. In addition, AOL is launching a U.K. classified site at the end of the week. Oodle aggregates listings from more than 250 partner sites (including…

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ESPN to Launch Local Chicago Web Site

ESPN, which is 80 percent owned by Disney and 20 percent owned by Hearst, has been a leader in verticalizing its brand and content, with dozens of properties covering everything from the core network to ESPN Desportes to the retail stores.…

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Zagat Dives Into Local Health-Care Ratings With WellPoint/Anthem

Zagat, which publishes consumer reviews and guides for restaurants, nightlife, hotels and attractions, has licensed out its name and reviewer system to WellPoint. The health-care insurer will publish Zagat-branded health reviews for its WellPoint and Anthem Blue Cross customers, reports…

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CV’s HomeGain Signs With The Washington Post (too)

Yesterday, Trulia announced it was replacing Classified Ventures’ HomeFinder.com as the real estate search provider on WashingtonPost.com. Today, the paper seems to have reaffirmed its ties to CV via a new deal with CV’s HomeGain. The deal with HomeGain provides paid…

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Real Estate Coup: The Post Quits CV’s HomeFinder for Trulia

The Washington Post is switching its local real estate search from Classified Ventures’ HomeFinder.com to Trulia. The switch takes place in April, and is being announced just after CV's introduction of the HomeFinder brand, which replaces the HomeScape brand. The…

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Largest MLS Launches Consumer-Facing Real Estate Portal

Multiple Listing Services are generally seen as technologically backward sites restricted to Realtors. But this may change, if a new consumer-facing model takes off. Specifically, Local Matters, the social media vendor launched by MapQuest founder Perry Evans, has teamed with…

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Two Apartment Sites Tie Up for Broader Reach

The old maxim says that when new cars are down, used cars are up. And when house sales are down, apartments are up. We’ve heard from some publishers that they are seeing more apartment advertising. But prices have been hurt by…

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OpenTable Files for $40 Million Public Offering

OpenTable, the online restaurant reservation service, has filed an S1 with the SEC to raise $40 million. The company, founded in 1998 by former Citysearch President Thomas Layton, was launched as Easyseats.com. It currently has contracts with 10,000 restaurants in all 50…

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Zillow Rides the Bad Tides of Real Estate

(The View From the 46th Floor) The bad market for real estate has put a crimp in a lot of real estate marketing (except perhaps for foreclosure sites like Zetabids). The New York Times, on Sunday, found that many real…

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IAC’s ServiceMagic Buys Market Hardware

IAC’s ServiceMagic,  a leader in delivering leads to services, has purchased Bethesda,MD- based Market Hardware, which provides websites and search engine optimization for 2,500 SMBs. Market Hardware, which has 30 people, targets “high online spend verticals” that closely mirror ServiceMagic’s…

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AOL Launches MediaGlow Verticals Division

AOL continues its evolution into a multi-pronged media company with the launch of MediaGlow, a new vertical division made up of 70 branded and non-branded niche sites, such as When.com, AOL Autos and TMZ.com. The company expects to have more than…

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Yell.com Partners With U.K. Home Vertical

The U.K. online Yellow Pages directory Yell.com has announced a partnership with IdealHomeShow.co.uk, giving the home improvement and garden trade show Web site access to Yell.com’s local business listings in related headings. This agreement is a first for Yell.com, according…

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Newspapers Going to Three Days a Week Delivery?

Increasingly, we’re seeing pressure on newspaper publishers to forgo seven-day delivery. The idea is they’d refocus on the development of profitable niche sites and the Thursday, Friday and Sunday editions packed with retail advertising. Under this concept, the other days…

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