AOL Buys Tacoda (and Its Strong Local Ties)

AOL reportedly beat out Microsoft and is paying $275 million for Tacoda, the behavioral targeting company that serves ads to 125 million people across 4,000 Web sites. Tacoda will likely be operated as a separate unit, complementing Advertising.com, AOL’s highly successful…

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NHL Adds Local IPTV Services

The National Hockey League and its 30 teams, unable to score exposure on major media networks, are going local and on demand, with extensive game, team and community programming being launched next season. The service, produced by NeuLion, a technology integrator…

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A Conversation With Specific Media

Summary Ad network Specific Media focuses on premium inventory across major Web sites for national brand advertising. But it also has some interesting methods for tracking the influence of branding on search behavior and some interesting implications for local advertising.…

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Krillion Localizes E-Commerce With SEO

Krillion, the retail search engine optimizer whose motto is “find national brands, locally,” is now getting 65,000 unique visitors per month and more than 200,000 page views to its appliances, the first of many planned verticals. A second vertical, still…

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Exclusive: Vehix Puts on a New Face

Vehix.com CEO Derek Mattsson announced at the company's annual summit that, starting today, it will officially be known as just Vehix. This is meant to signify its directions into many delivery mechanisms in addition to online. This includes mobile and…

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Avvo Acts on User Feedback

Avvo CEO Mark Britton posted today on the Avvo blog about a change the site will make to its flagship rating system, which we wrote about here. The automatically generated rating system was getting questioned by many lawyers and users…

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Comcast Goes Hyper-Local

Summary Comcast has begun to serve coverage of local events on its on-demand programming menu. This includes things such as high school sports, local parades and local interest news stories. This is an interesting move for Comcast, and one that…

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New Company Launch Watch: Avvo

Summary New legal search destination Avvo launched today to join the likes of FindLaw and LexisNexis Martindale-Hubbell. Like these destinations, it offers users search tools to find lawyers in different categories and locales. Legal search will be a growing area…

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Boom Times for OpenTable?

OpenTable, the secretive eight-year-old restaurant reservation service, was slow to take off, with some of its local media and directory affiliates reporting little traffic in its early days (and a competing service, Foodline, basically dropping off the map). But in…

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