If I Can Just Put on My Sneakers

At Princeton's Fourth of July fireworks last night, I got into a discussion with a friend who is concerned about his son who works as a journalist for a small N.J. newspaper. I referred him to a "tell it like it is"…

Read More

Positive Evidence for Yellow Pages PR

The communications plan outlined by Neg Norton at the YPA convention last week is already paying dividends. Like most people in our industry, I have a Google Alert for the term “Yellow Pages.” The April 16 summary edition is shown…

Read More

New Tools, New World

Earlier this week, my colleague Charles Laughlin posted an entry about the beginning of the YPA annual conference titled "YP Industry Pledges Counteroffensive." That headline pretty much captures what was an upbeat event that attracted 600 attendees. As YPA President…

Read More

The Innovators’ Dilemma Redux

Not so many years ago, major Yellow Pages publishers in developed countries reported revenue and earnings growth (or occasionally declines) that were generally very consistent. The advent of serious competition in several markets has had somewhat of an impact on…

Read More

Fresh Produce or Google?

Quick, what industry gets the highest customer service quality ratings from U.S. adult consumers, according to an August 2007 Harris Interactive poll? No. 1 is supermarkets with 92 percent giving them a good rating, No. 2 is online search engines (84…

Read More

The Battle for IYP Market Share

A year ago, my colleagues Neal Polachek and Charles Laughlin predicted that Internet Yellow Pages as a percentage of total U.S. Yellow Pages revenues would climb from about 6 percent in 2006 to 24 percent in 2011. While the base is higher in most…

Read More

Reading the Tea Leaves

Since at least 1997, when we gave a presentation at the YPA annual conference titled "Six Trends that Will Change the Yellow Pages Industry," we have been making forecasts and predictions about our market coverage areas. Tomorrow the program directors…

Read More

A Holiday Wish

One of the many reasons the Internet has bloomed in the U.S. is that the administration, under the leadership of Ira Magaziner, former head of U.S. Internet policy, allowed the World Wide Web to grow without putting unnecessary restrictions on…

Read More

It All Comes Down to the Culture

Executive Interview: The Leading Edge: Auto Advertising in Transition had very much the same ring to it as yesterday's session on real estate in transition. At The Kelsey Group's ILM:07 event, the final panel each day was on two of…

Read More

NCI: ‘We Can Work With Zillow’

Those were the words of a Network Communications Inc. CEO Daniel McCarthy as he announced that "we will have a deal with Zillow in the next 14 days." McCarthy made this statement during an executive interview, The Leading Edge: Real…

Read More

NCI: 'We Can Work With Zillow'

Those were the words of a Network Communications Inc. CEO Daniel McCarthy as he announced that "we will have a deal with Zillow in the next 14 days." McCarthy made this statement during an executive interview, The Leading Edge: Real…

Read More