With Fredrick Acquisition, Booker Adds On-Demand Scheduling

With Fredrick Acquisition, Booker Adds On-Demand Scheduling

Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses. The acquisition strengthens Booker’s product portfolio by adding automated marketing features to…

Read More
Seattle NOW Video: Localizing Global Logistics

Seattle NOW Video: Localizing Global Logistics

Here's another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between on-demand customers and workers, as well as…

Read More
Programmatic TV Is Coming To Local

Programmatic TV is Coming to Local

How soon will programmatic TV come to local? We estimate it will impact buying in a significant way sometime over the next 18-24 months. This is the topic of a new BIA/Kelsey insight paper: Looking Ahead to Programmatic in Local TV in…

Read More

Vantage Points: A Unified Voice From Local Media

This is the latest in BIA/Kelsey's Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact mbolandATbiakelsey if…

Read More
  • 1
  • 2