Blinkx, a British video search company, will now power video search on AOL.com. Its video platform includes the ability to listen to the sound track using speech-to-text technology, look at the images on screen using advanced video analytics, and read other information embedded into the file by using media-analysis plug-ins. Blinkx will also incorporate AOL’s premium videos in its own search engine.
AOL is looking to expand its video audience. According to comScore, it receives 450 million video views per month. But Google is still the alpha of video search. Until recently, AOL used Truveo’s video search platform after acquiring the company in 2006. Now that the global Internet services and media company trails behind Yahoo, Facebook and Microsoft sites in unique video viewers, it seeks to explore a new video search platform.