The Yellow Pages Association Is Yellow No More

The Yellow Pages Association is now the Local Search Association. The industry group unveiled the widely anticipated identity change today at its annual conference in Las Vegas. The logic behind this dramatic move is the association's members are repositioning themselves more broadly, and less…

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Reflecting on a Changing Industry

As I prepare to head off to the “last” Yellow Pages Association conference, I am struck by the incredible transformation the Yellow Pages industry is navigating. The first Yellow Pages industry convention I ever attended was well before anyone had ever…

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So Long, Hotpot; It’s Been Fun

Actually, Hotpot isn't going anywhere, it's just shedding its name and being swallowed by Google Places. According to the Official Google Blog: It’s been incredibly exciting to watch Hotpot grow—the community has quickly expanded to millions of users who are…

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This Week in Social Local Media

This week I sat down with Matthew Goldman of ATTi  to explore how executives can better manage their companies’ reputations while Mike was busy moderating a panel at Mediabistro’s Socialize conference on developing real-world products at the intersection of mobile and social. Mike also told us Facebook reported reaching 250 million mobile active subscribers.

Jed told us about Travidia’s Find-n-Save app, which helps publishers promote local social deals.

Here’s what we uncovered this week in socialsphere:

How to Get Started With Social Media
Where do I start? That’s the most asked question by marketers at small-and-mid-size businesses when first considering creating social media campaigns in Facebook, Twitter and similar social sites, according to Anne Field. So, she gets advice from three experts: Rhea Drysdale, Lee Odden and Wendy King.

Are You a Q&A Expert?

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ReachLocal Expands to New Zealand

ReachLocal announced Wednesday that it entered a strategic alliance with SureFire Search, a New Zealand marketing agency that works with small and medium-sized businesses. The move will expand ReachLocal's global presence, which includes online ad campaigns in the United Kingdom,…

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