What to drive and where to live. Two important decisions for consumers. And two decisions generally enabled by phone and online leads from vertical search engines. How about chat? Since 2005 Contact At Once has provided online chat software to…
Local display ad provider iPromote has launched a new demand side platform meant to streamline ad placement for SMBs. Known as iPromote Local DSP, it will employ real time bidding to optimize placements and provide SMBs with easier access to…
We recently blogged about Marchex's acquisition of Jingle Networks, a move to own a platform that monetizes mobile voice search. Recently we were able to get a bit more color from Senior VP of Strategic Development Scott Greenberg. According to…
Yellow Pages Group CEO Marc Tellier thinks the next three years will bring more change for the Yellow Pages industry than the past three. And that's why he says he has built an organization that "isn't complacent." Tellier sat for…
The session Spectrum: The Air We Breathe at the NAB Convention last week examined the issue of the proposed incentive auction for some of the spectrum now used by local TV stations. The question-and-answer format between the audience and my…
When hyperlocal zeroes in on local marketplaces, it makes a lot more sense to me. Witness ShopBuffalo, an attractive new marketplace from The Buffalo News launched as a companion to Buffalo.com. The site has partnered with ShopCity and Hero, a…
The Yellow Pages Association is now the Local Search Association. The industry group unveiled the widely anticipated identity change today at its annual conference in Las Vegas. The logic behind this dramatic move is the association's members are repositioning themselves more broadly, and less…
Yodle, a third-party SMB reseller, was selected by MAACO to serve as its online marketing vendor for all MAACO franchises. MAACO is the largest provider of collision repair and auto painting services in North America. The announcement comes after MAACO's…
As I prepare to head off to the “last” Yellow Pages Association conference, I am struck by the incredible transformation the Yellow Pages industry is navigating. The first Yellow Pages industry convention I ever attended was well before anyone had ever…
BIA/Kelsey moderated a panel on "the Out-of-Home User Experience" (click on image for link to streaming video) at MediaPost's Digital Out-of-Home Forum (DOOH) in New York. DOOH is the third-fastest growing ad medium after mobile and online video. Paul Lindstrom,…
Readers of this blog know we hang our hats on all things local -- search, social, mobile, Yellow Pages, newspapers, radio, TV, etc. But an entirely different (though related) form of local was brought to my attention yesterday as I…
Today at the AdTech show in San Francisco, Ariana Huffington's opening keynote focused on local as the venue where the best of social media and new journalism meet. This comes at a time when social connections are the construct of…
Instant deals designed for mobile consumers on the go look like the next big extension in the deals space. LivingSocial told AllThings D that it is offering instant $1 “Walk In” deals for lunch in its headquarters city of Washington,…
A few weeks ago I mentioned GoldRun briefly when talking about a panel I moderated at Mediabistro's Socialize conference. CEO Vivian Rosenthal opened my eyes to the possibilities for her flagship app that blends mobile, local discovery, augmented reality and game…
Marchex announced today that it would pay up to $62.5 million in cash and stock for Jingle Networks, the 1-800 FREE411 ad supported service. With the addition of Jingle Networks, the Marchex Call Advertising Network will now have an annualized…
Retail inventory has been revving up as a new, highly mobile-oriented tool for retailers to highlight stock on hand and steer consumers to store locations. It is an important lead-generating feature on new shopping portals, such as FindnSave. Research by…
Actually, Hotpot isn't going anywhere, it's just shedding its name and being swallowed by Google Places. According to the Official Google Blog: It’s been incredibly exciting to watch Hotpot grow—the community has quickly expanded to millions of users who are…
Groupon has been reaching deep into the verticals, first with home and garden, which launched a couple of weeks ago. Now it is testing real estate leads via a Chicago offer with Dream Town Realty. As first reported by Crain’s…
This week I sat down with Matthew Goldman of ATTi to explore how executives can better manage their companies’ reputations while Mike was busy moderating a panel at Mediabistro’s Socialize conference on developing real-world products at the intersection of mobile and social. Mike also told us Facebook reported reaching 250 million mobile active subscribers.
Jed told us about Travidia’s Find-n-Save app, which helps publishers promote local social deals.
Here’s what we uncovered this week in socialsphere:
How to Get Started With Social Media
Where do I start? That’s the most asked question by marketers at small-and-mid-size businesses when first considering creating social media campaigns in Facebook, Twitter and similar social sites, according to Anne Field. So, she gets advice from three experts: Rhea Drysdale, Lee Odden and Wendy King.
Are You a Q&A Expert?
ReachLocal announced Wednesday that it entered a strategic alliance with SureFire Search, a New Zealand marketing agency that works with small and medium-sized businesses. The move will expand ReachLocal's global presence, which includes online ad campaigns in the United Kingdom,…
