With all the attention focused on the needs and behaviors of SMBs, what about the national channel? (Let’s not forget that national accounts represent roughly 15 percent of total industry revenues in the U.S.) Moderated by conference chair Charles Laughlin,…
Yesterday at DMS, Truvo CEO Donat Rétif took direct aim at tradition by describing a brave new directory world. Rétif, whose themes were generally aligned with those of many of the speakers at DMS ’09, made a compelling case that…
A panel of online video companies exhibited their wares during the closing session of DMS 09. Spotzer President Gordon Henry stressed the need for varied products and price points including "montage," stock video, and documentary style. As we've argued, this…
The traditional print directory has been under fire over the past few years, but panelists at DMS ’09 feel there is new life in the print book as it moves from its stagnant 1.0 version to become more usable and…
Mobile directory managers from four major global publishers laid out how their mobile products are evolving in a panel billed as an examination of Mobile Search & Yellow Pages: The Business Model. Some key takeaways: The stars are aligning for…
Are IYPs and online publishers doing as much as they can to promote SEO on behalf of their SMB customers? This and related issues were discussed in the “SEO Success Strategies for IYPs” panel at DMS ’09 this afternoon. Led…
David Krantz, AT&T Interactive president and CEO, closed off Day 2 of DMS with a look at how he's developing the technology backbone to monetize the company's range of media assets. This includes AT&T advertising & publishing, AT&T Mobile, and…
The local media marketplace continues its rocky road through the current economy, but many companies are bullish on their futures given the moves they have made in diversifying their product portfolios with new digital offerings to balance their core…
In his keynote message this morning, one message Dave Swanson, chairman and CEO of R.H. Donnelley, relayed was that RHD is going to be investigating geo-specific vertical opportunities, essentially meaning evaluating specific categories in specific cities (i.e., attorneys in Orlando).…
Few companies have seen the ups and downs of the media industry like R.H. Donnelley. BIA/Kelsey President Neal Polachek asked Directonal Media Strategies Day 2 keynote Speaker Dave Swanson, RHD chairman and CEO, to speak about what's happened and what's ahead…
This session led by Charles Laughlin and Steve Marshall of BIA/Kelsey offered a glimpse into the mind-sets of both SMB advertisers and consumers as they learn to coexist in the digital world. One certainty: The game has forever changed. These…
We just heard from three developers of mobile local search apps, who showed simulator demos and talked about the thinking behind their products. One of their challenges, noted moderator Mike Boland, is breaking through in a "sea of apps." Boland…
Kelsey Report Program Director Charles Laughlin and BIA/Kelsey President Neal Polachek kicked off the Directional Media Strategies 2009 conference with a view of where the directory industry is currently and where it is going. Laughlin provided a variety of statistics…
Marquette Group CEO Chris Cummings gave a familiar call for industry change today at DMS. He stressed the need to communicate value to advertisers through data toward the end of instilling trust. "In the end our advertisers will gravitate towards…
Live at DMS ’09, BIA/Kelsey research director Steve Marshall is presenting fresh data from the most recent round of Local Commerce Monitor (SMB survey). One nugget that came out of the data: 9 percent of SMBs claim to be using…
Out-of-home advertising is the next frontier and a big one. Usually, we’re focused on digital forms of it, whether electronic billboards on the side of the freeway, an elevator monitor, or a screen by the grocery checkout. But in a…
TargetCast is acquiring Ripple TV, according to an announcement on Ripple's site today. DailyDOOH's Adrian J. Cotterrill posted rumor of this announcement last Friday. Ripple operates a network of digital screens in 650 locations around the U.S. reaching 8 million…
AgendiZe, the French company that enables 30+ Yellow Pages publishers to extend advertiser calls to action on dozens of online platforms, from e-mail to social networks, has raised $1.3 million in new funding led by Entrepreneur Venture, a French firm.…
Home owners associations would seem like natural publishers of hyperlocal news and information -- especially where “many residents' sense of community rarely extends beyond their own subdivisions, neighborhood schools and the crime and traffic problems closest to their homes,” as…
Many of us will be attending and running BIA/Kelsey's Directional Media Strategies conference this week in Orlando. Stay tuned for blog posts and tweets from the show. If you don't follow us on Twitter already, you can do so --…