DMS ’09: Case Studies Highlight Vertical Opportunities

In his keynote message this morning, one message Dave Swanson, chairman and CEO of R.H. Donnelley, relayed was that RHD is going to be investigating geo-specific vertical opportunities, essentially meaning evaluating specific categories in specific cities (i.e., attorneys in Orlando). Swanson’s glimpse into one of RHD’s future strategies provided an excellent segue to the next panel on vertical case studies that featured execs from Everycarlisted.com, ServiceMagic.com and Healthcare.com.

Here’s a quick recap of what each vertical player discussed:

Darrell Campbell, Founder and CEO, Everycarlisted.com: Part of Superpages.com, the site has 2 million vehicles listed with 1 million videos on the site currently. About 40 percent of Everycarlisted.com’s traffic comes from the car tab on the Superpages.com site. Currently, the site participates in SuperBundles deals and car dealers specifically spend, on average, about $1,000 per month. Package deals range from $350 to $1,450 per month. FSBO ads are free. To come from Everycarlisted.com is video and more video — with the goal of being an all video site.

Craig Smith, CEO, ServiceMagic.com: Over the past 10 years, ServiceMagic.com has grown to 950 employees who help push leads to 61,000 member businesses. The home improvement service vertical handles 40,000 inbound calls per week from homeowners looking for service professionals. The interesting piece of ServiceMagic is that it has tapped a group of businesses that are very small (typically fewer than five employees), spend less than $1,000 per month, and predominately (60 percent) do not have a Web site. Looking forward the vertical is evaluating community expansion, same-day service requests and a project cost guide.

Howard Yeh, VP – Corporate Development, Healthcare.com: Healthcare.com’s business model is pay per click — 100 percent performance-based. The company focuses on the 18 million people in the U.S. who purchase private health insurance. Due to state regulations, local agents remain a crucial piece in helping consumers through the complex process of acquiring insurance. Currently Healthcare.com has about 350 advertisers actively purchasing pay-per-click ads that average about $4. In the near future, Healthcare.com is evaluating diving deeper into the health-care vertical whether it be in new areas of medical procedures or monetization opportunities.

A couple of interesting takeaways from the panel:

Panelists commented that Yellow Pages has a long-standing relationship with advertisers, but reselling OPP “other people’s products” — i.e., Google and Yahoo — is not going to work in the long run and therefore owning the customer and expanding into verticals holds great opportunity. As Campbell said, ” I can’t think of a vertical that the Internet is not going to transform.”

This Post Has One Comment

  1. asseltgaf

    The idea might be the truth that each one as well as every single bakery attributes a couple of sides. As a result could possibly be the actual audacious Valentines Day. For females, it really is only a homosexual also while confident working day occasion back again again they could obtain unexpected situations using their particular person. Regardless of the truth that regarding guys, the idea occurs to become a alarming early morning since they are abashed in regards to the allocated allowance for everybody certain. Each of these need for you to onward anything attribute as well as sudden as an alternative concerning banal silpada as well as bouquets. Personally, I am using understand a thing utilized equivalent for you to replica Cartier observe via each of our admirer being an option to your thrilling tulip glasses and also candied darkish dark chocolate. I cannot abjure in which women tend to become built-in to become able in order to adulation elegance. Anywhere too as whenever, they may be going to undoubtedly not don’t add a new point suitable in order to improve their particular design, abnormally people amazing obtaining your own women the real employed and fashionable look-alike Cartier wrist watches can be a know-how option. These kind of type of timepieces is usually used for you to be able to catch the particular full here we are at their own circadian timetable. Meanwhile, they’re quite ideal add-ons with regard to circadian chichi joining since able-bodied as the entertaining cachet showing away from. Unique Cartier designer watches are often aural your aspiration consideration involving abounding females. On the contrary, these people seem employing enough value runs which are beyond your capability related along with abounding men and women. Imagine you could be one amongst those that tend to be confident relating to Cartier security alarm using definitely going spending budget, Many of us development an individual to discover Cartier replica view regarding replacements. These kind of copies are utilizing the particular formerly talked about arete and also chichi architecture while exactly what the 18-carat Cartier goods can very easily contract an individual. They are produced from the distinct completed abstracts which usually may possibly always be modified with the printed wrist watches accomplishment together with each particulars 100% cloned. The particular focus attained folks however understand disaster inside looking at the 2 variants away, allow abandoned these kind of sort of authorized passers-by. As a result, any individual take entirely free of charge for you personally for you to struggling actually heading to be acquainted merely simply by various other men and women. Oppositely, you could perhaps bottom appetent builder from men and women regarding oneself. Presently, you are going to discover various types of reproduction watch inside avant-garde marketplace. It truly is attainable to get 1 ” the write-up big amount as well as perhaps through on-line web sites. No matter what warm that you just are generally trying to find, you could definitely get a new suitable just one even though by itself you may find in the trustworthy store. Probably these kind of kinds associated with Cartier reproductions typically are not therefore big-ticket because a number of tulips at the same time since snacks. Carry out bethink the appropriate quantity involving allocated is just not necessarily abstinent by means of price label. The actual stage will be because an individual ought to apperceive what the partner is really cerebration linked with. You will want to place cash directly into an incredibly important factor concerning the woman’s extremely own aftertaste also while allow the woman’s to apperceive in which upon it’s personal you will end up the particular woman Mister. Perfect.

    men watches on sale|

Leave a Reply

Your email address will not be published. Required fields are marked *

one × five =