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J-Lab Awards 8 HyperLocal Grants

American University’s J-Lab, which is funded by The Knight Foundation, has announced new grants for eight hyperlocal sites as part of its New Voices competition. All of the sites are focused on geographic communities, with many of them appearing to…

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Listen: Podcast on Mobile Marketing

Steve Espinosa's budding Local Search News site has begun to produce podcasts. We're the guest on the second episode -- a discussion about mobile search and mobile technology in general. The podcast builds off our guest column on his site…

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ReachLocal Launches Local Ad Exchange

ReachLocal has launched ReachLocal XChange, a local business ad exchange, with Fox Audience Network, Ask Sponsored Listings and others. By doing so, the company moves beyond its initial reliance on search packages to small businesses.The introduction of an ad exchange…

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SMBs Keeping Up With Social Media

I saw several more articles over the weekend on how small businesses are using social network sites like Facebook and MySpace for marketing. This triggered a couple of thoughts… There’s a whole a ‘shadow network’ of business marketers (B2C and…

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Healthy Local Businesses in a Bad Economy

As reported in the San Francisco Chronicle, a new report by consultants Sageworks reports that amid the economic gloom, some industries are actually doing pretty well. These industries, with their sales growth rates for the past year, include accounting and…

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Intuit SMB Services Buys BooRah, Will Add Reviews

Intuit has purchased BooRah, a rating and review site, and will add its functionality to the Intuit small business platform, which has also incorporated the old StepUp e-commerce site and Homestead Web site construction services. The companies aren’t talking much…

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The Yellow Pages Delivery Guy

Recently the company that delivers Idearc Yellow Pages in the Princeton, NJ, area brought our office a few copies of the most recent edition. I imagine that most people do what I did when the book came, which was to…

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Apartments Increasingly Marketed on Web, Mobile

Apartments are in the vanguard among online marketplace verticals, as more apartment owners take advantage of Web and mobile features to target prospects -- especially younger prospects. Indeed, apartment owners are increasingly leveraging video to show off floor plans and…

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Wedding Mapper Provides Customized Maps, Targeted Ads

Selling advertising on customized Google Maps is becoming increasingly common, with agencies such as LAT49 showing the way. Ads have been sold on maps for hiking, jogging trails, local transit and other categories. Now Wedding Mapper is taking the same…

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Yahoo HotJobs for Sale? (Not Yet)

Under the new leadership of CEO Carol Bartz, everything is up for review at Yahoo, and that probably includes HotJobs, its recruitment site. But recent press reports suggesting that HotJobs has already been designated for sale are off base. The…

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HyperLocal Featured on PBS’ News Hour

The News Hour with Jim Lehrer followed The New York Times' lead today with a segment on “news alternatives” (audio download here). Featured on the program were Joel Kramer of MinnPost, John Brod from Patch.com and Esther Thorson from The…

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