TKG Data and Analysis: A Weekly Recap

kelsey_icon_rgb.jpg Here is a recap of posts from last week, in case you missed any. Click below to read each post in full.

Dinan Takes Helm at Telmetrics 

Call measurement pioneer Telmetrics last week named Bill Dinan president. Dinan takes over from Richard Zurawski, who will stay on the company’s board and, in an unusual move, remain on the management team as CFO. (read more…)

Google Product Search Makes Its Way to Mobile

Google announced yesterday that it has optimized Google Product Search for iPhones and Android. Google Product Search (manifestation of Froogle) allows users to compare products, prices and reviews. The move to mobile is a smart one, given increased use of mobile devices for things like product search. (read more…)

BIA/Kelsey Expert Commentary: Ducey on Local TV’s Bounce From New Media

Fresh from the annual convention of the National Association of Broadcasters, it is clear that local TV stations should continue to extend their advertising and programming on — and for — new media platforms, including the Internet, cable and mobile TV. (read more…)

AutoTrader Reaches Out Vertically Via Adify

Cox’s AutoTrader.com, which reaches 15 million unique visitors per month, bills itself as the Google of auto search. For the most part, the visitors come from the URL, plus various affiliate relationships. But now it is reaching out to potential car buyers in general via “AutoTrader.com Access,” a customized vertical network developed with Adify, which is also owned by Cox. (read more…)

AT&T Ad Solutions Posts Challenging Q1 Results

AT&T reported its first-quarter earnings this morning, and its Advertising Solutions unit, which includes the Yellow Pages business, recorded top-line revenues of US$1.3 billion, down 10.4 percent over Q1 2008. In its earnings briefing, the company attributed the double-digit revenue decline to “economic pressures” and the sale of The Berry Co. to Local Insight Media in Q2 2008. (read more…)

Live at AdTech: Some Love for Local

Neal Polachek and I are at AdTech today and tomorrow and noticing some love for local — something traditionally missing from the mostly brand marketing-focused show. This mostly came in the form of a location-based advertising panel this afternoon. (read more…)

Citysearch in Separate Deals With Yellowpages.com, Superpages.com  

Citysearch’s strategy of winning wider distribution for its user reviews, editorial content and business profiles, “and living wherever consumers want to be” has becoming closer to reality as it has announced back-to-back partnerships with Idearc’s Superpages.com and AT&T Interactive’s Yellowpages.com. (read more…)

Listen: Podcast on Mobile Marketing

Steve Espinosa’s budding Local Search News site has begun to produce podcasts. We’re the guest on the second episode — a discussion about mobile search and mobile technology in general. The podcast builds off our guest column on his site and can be listened to here. (read more…)

ReachLocal Launches Local Ad Exchange

ReachLocal has launched ReachLocal XChange, a local business ad exchange, with Fox Audience Network, Ask Sponsored Listings and others. By doing so, the company moves beyond its initial reliance on search packages to small businesses. (read more…)

SMBs Keeping Up With Social Media

I saw several more articles over the weekend on how small businesses are using social network sites like Facebook and MySpace for marketing. This triggered a couple of thoughts…. (read more…)

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