The partnership between Yahoo and the Newspaper Consortium is an ambitious effort to bridge the gap between the online and print worlds. The two leaders of this partnership presented at the Interactive Local Media 2008 conference this morning, in a…
The "New Takes on Local Audience Targeting" panel this morning at Interactive Local Media 2008 demonstrated how the technology for identifying and targeting audience segments is growing by leaps and bounds. Moderator Bobbi Loy-Luster kicked off the session by introducing…
The Google personalized search developments that we wrote about in July have been launched.
Two real success stories in the home services category shared the stage this afternoon on the "Home Services Visionaries" panel, offering two different perspectives on how to make money from creating a local home services marketplace, built on a foundation…
Attendees at The Kelsey Group's ILM:08 conference received a multinational view on what is working in the "new" business directory space. The panel included iLocal CEO Pieter Grasdjik (Netherlands); Chris Smith, Sensis' general manager of online search and directories (Australia);…
This just in. Canada's Yellow Pages Group has announced a deal with My Virtual Paper, a start-up that has developed a process for extracting and indexing deep content from SMBs' offline business papers -- brochures, fliers and so on. CEO Manoj…
This morning's session at ILM:08 on Leveraging Traditional Media Online was an eye-opener in many respects. It was striking, for example, how aggressively NBC is embracing the idea of following the audience wherever it can get its attention -- at…
In-game placement is getting to the point where it's more than just early adopter advertisers that can target gamers, according to Larry Olevitch, NBC Local Media Group's senior vice president of local media sales. The benefit, as we've mentioned, is…
We've often pointed out that despite the iPhone excitement throughout the market, the device only makes up 1 percent of the mobile devices out there. This is still true, according to comScore VP of Marketing Solutions Brian Jurutka, who just spoke…
Citysearch has just completed a full revamp of its product and strategy that it hopes will position it in the long-term battle for local. Elements of the revamp include a more intuitive interface, an embrace of social media, a major…
Kicking off the small-business "Super Forum" at Interactive Local Media 2008 here in Santa Clara, California, Jeff Stibel, CEO of Web.com (overachiever alert, he is also a brain scientist), laid out some more ugly facts about the economy -- small-business earnings…
Mark Canon, president of U.K.-based Yell.com (part of Yell Group) kicked off Interactive Local Media 2008 today with an insightful, and at times esoteric, presentation that challenged much of the conventional wisdom that has driven organizations making the transition from…
IAC Vice President Kara Nortman, speaking at Interactive Local Media 2008, provided both a dose of reality and a glimmer of hope about where media companies in the local marketplace are headed. Nortman’s view of what is working well included sites…
The Kelsey Group's Matt Booth kicked off the Interactive Local Media 2008 conference here in Santa Clara, California, with a focus on SMBs' perceptions and actions related to their media spend. To help frame the discussion, Booth used examples from psychology, in particular…
Following up on last week's post about YouTube's launch of new overlay ads, I finally saw one today. I managed to get a quick screen shot before it disappeared (see below). It was an ad for Mystery Science Theater's Star…
Angie's List, the premium, user-paid directory of local business reviews, announced today that it has raised $18 million in new capital from Lighthouse Capital Partners. The site has now raised $66 million in total, including $13 million in 2006 from…
Yelp is often dismissed as a bar and restaurant site for recent college grads in San Francisco. But site usage released by the company suggests it has rather broad usage and shouldn’t be so readily pigeonholed. The site also says…
We've written before on how media and blog coverage of Yellow Pages can't seem to find a fair balance between Pollyanna and Chicken Little. OK, in fairness, there aren't many Pollyannas writing that Yellow Pages is shipshape with not a…
We'll be in Santa Clara, California, all week for the Interactive Local Media 2008 conference, which starts Wednesday. We'll do our best to cover the world outside the conference walls, but most of the blogging here will be about the…
There has been a certain degree of pent-up excitement for Google's new voice search functionality on the iPhone. It comes in the newest version of the already existing Google Mobile App. It was supposed to launch on Friday but was…