Second Inning, Bases Loaded

The partnership between Yahoo and the Newspaper Consortium is an ambitious effort to bridge the gap between the online and print worlds. The two leaders of this partnership presented at the Interactive Local Media 2008 conference this morning, in a…

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It Takes a Village — a Media Village

The "New Takes on Local Audience Targeting" panel this morning at Interactive Local Media 2008 demonstrated how the technology for identifying and targeting audience segments is growing by leaps and bounds. Moderator Bobbi Loy-Luster kicked off the session by introducing…

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Insights From Home Services Heavyweights

Two real success stories in the home services category shared the stage this afternoon on the "Home Services Visionaries" panel, offering two different perspectives on how to make money from creating a local home services marketplace, built on a foundation…

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Finding Success in New Business Directories

Attendees at The Kelsey Group's ILM:08 conference received a multinational view on what is working in the "new" business directory space. The panel included iLocal CEO Pieter Grasdjik (Netherlands); Chris Smith, Sensis' general manager of online search and directories (Australia);…

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YPG Deal With My Virtual Paper

This just in. Canada's Yellow Pages Group has announced a deal with My Virtual Paper, a start-up that has developed a process for extracting and indexing deep content from SMBs' offline business papers -- brochures, fliers and so on. CEO Manoj…

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Citysearch’s Compelling Revamp

Citysearch has just completed a full revamp of its product and strategy that it hopes will position it in the long-term battle for local. Elements of the revamp include a more intuitive interface, an embrace of social media, a major…

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Is It Time to Curl Up in Fetal Position?

Kicking off the small-business "Super Forum" at Interactive Local Media 2008 here in Santa Clara, California, Jeff Stibel, CEO of Web.com (overachiever alert, he is also a brain scientist), laid out some more ugly facts about the economy -- small-business earnings…

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Mark Canon on How to Be a Good Symbiot

Mark Canon, president of U.K.-based Yell.com (part of Yell Group) kicked off Interactive Local Media 2008 today with an insightful, and at times esoteric, presentation that challenged much of the conventional wisdom that has driven organizations making the transition from…

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YouTube Overlay Ad Sighted

Following up on last week's post about YouTube's launch of new overlay ads, I finally saw one today. I managed to get a quick screen shot before it disappeared (see below). It was an ad for Mystery Science Theater's Star…

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Off to Santa Clara

We'll be in Santa Clara, California, all week for the Interactive Local Media 2008 conference, which starts Wednesday. We'll do our best to cover the world outside the conference walls, but most of the blogging here will be about the…

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