Hispanic Yellow Pages of America has ceased operations, according to a notice distributed on Monday via ELINC, a Yellow Pages Association’s electronic newsletter providing updates on the directory industry to the CMR community.
Chicago-based HYPA had grown primarily through acquisitions since its inception in 2004. According to The Kelsey Group’s Global Yellow Pages 2007 report, HYPA had 22 directory titles in Arizona, Colorado, Idaho, Illinois, Nevada, Oregon, Utah, Washington and Wisconsin with estimated revenues of US$2.7 million, and until recently it employed 100 people. HYPA had aspirations of growing a national network of Hispanic directories with plans to expand the operations into California and Texas.
According to a spokesman from High Ridge Partners, the Chicago investment firm that is now managing HYPA operations, the assets of the organization are to be liquidated and sold to settle the company’s debt. It is not clear if the current directories sold but not published will be produced and distributed. The company’s Web sites have also been taken down and are no longer accessible. What we do not yet know is why HYPA has apparently failed. TKG believes the Hispanic Yellow Pages market is more vulnerable to weak economic conditions, when SMBs make tough decisions on where to invest their advertising dollar. We will follow up on this development in greater detailing in an upcoming Advisory from The Kelsey Report.