Flipping Tacos at Ad:Tech San Francisco

I attended an intriguing breakout session -- "Spreading the Word: Advanced Strategies for Content Distribution" -- at the ad:tech conference today in San Francisco's glistening Moscone Center. The session  featured a presentation by Alex from Digitas, who walked the audience through…

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Tweeting a Click to Call Button

Google has done it. So has Yelp. Now Twitter is starting to add "click to call" buttons to its platform. The "click to call" button would allow mobile users to call advertisers directly from a Twitter ad with just a…

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Sacramento Press Rebrands, Expands to Bay Area

Since its origin as an exclusively online newspaper drawing together the work of dozens of community blogs and contributors, The Sacramento Press has since diversified well beyond its pure publisher roots, complementing its core with a local advertising network, a daily…

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