80% of small businesses use social media for advertising and promotion, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report, Social Media Advertising and Small Businesses. This includes free social media channels, such as a Facebook page. Local advertising on social media channels will be $23.3 billion, according to BIA/Kelsey’s U.S. Local Advertising Forecast 2018: Mobile and Social estimates. By 2022 social media advertising revenue by 2022 will be more than 1.4 times higher than 2018 levels. Social media ad revenue from mobile (not including tablets) now
represent about 71% of total social ad spending, and will grow to 80% by 2022 as more of the user activity shifts away from desktops.
When you dealing with an advertiser that relies heavily on social media remind them that other small businesses that use social media use an average of 11 different channels – not just social. Explain to this group the importance of a multi-channel approach.