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Articles tagged with: SMBs

Marketing Technology, Online/Interactive, Sales Best Practices, SMBs »

[23 Jan 2015 | 2 Comments | ]

One big trend we are seeing in our Local Commerce Monitor (LCM) findings is that low-spending SMBs are taking advantage of the lower price levels of digital and social media and reducing their overall ad spend. This has big implications for traditional media sellers as well as pure plays trying to find the right go …

BIA/Kelsey NEXT, Conferences, Online/Interactive »

[5 Dec 2014 | No Comment | ]

As GoDaddy reportedly prepares for a $4.5 Billion IPO, the company has increasingly focused on leveraging and upselling its 12 million worldwide members with a set of comprehensive solutions. At BIA/Kelsey’s Leading in Local: Interactive Local Media event at San Francisco Airport, SVP Raj Mukherjee noted that the company is delivering on a new vision …

Mobile, Online/Interactive, SMBs »

[3 Dec 2014 | One Comment | ]

BIA/Kelsey continues to engage market leaders in its coverage areas in order to collaborate on research reports. There’s one currently in the works, about optimizing SMB Marketing Efficacy, sponsored by Vendasta and written by our new associate Mitch Ratcliffe.
To preview the paper’s subject matter, we’ve included a teaser below. Stay tuned for the full release …

Online/Interactive, SMBs, Verticals »

[16 Jul 2014 | One Comment | ]

It seems as though almost everyone has been talking about “big data” and analytics lately, and how the use of it can improve efficiency across all sorts off business processes. Much of the conversation has been focused on the benefits for large corporations and enterprises – largely due to the high cost of implementing big …

Display Advertising, Mobile, Online/Interactive, SMBs »

[28 Apr 2014 | No Comment | ]

SMBs are increasingly aware of two themes – often related – that are core to their future business growth: 1) consumers expect to discover and interact with them on mobile platforms; 2) existing customers directly impact profitability; retaining and delighting them must be given higher priority.
Huzzah, the digital arm of User-Friendly Media, is building a …

E-Commerce, Online/Interactive, Social »

[6 Mar 2014 | 3 Comments | ]

SMBs now have about 76 million reasons to get their social and e-commerce strategy married.
Millennials, those between the ages of 18-34, are making social e-commerce more prevalent than ever. According to our Consumer Commerce Monitor™ survey, 56 % of millennial local consumers said that they have interacted with social media in the past 6 months …

BIA/Kelsey SMB, Financial Results, Online/Interactive, SMBs, Social »

[6 Feb 2014 | No Comment | ]

“A core value for Twitter as a company is to reach every person on the planet. In 2014 we want to build a Twitter that is accessible to everyone,” says Dick Costolo, CEO of Twitter in yesterday’s Q4 earnings call. Twitter reports having has 241 million monthly active users worldwide, up 30% from last year, …

Online/Interactive, Traditional Media, Video, online »

[4 Feb 2014 | No Comment | ]

SMBs that use video advertising have bigger ad budgets, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to engage and interact with their customers.
Video is proving to be a strong a media channel for businesses to advertise their message. …

Facebook, Mobile, Online/Interactive, SMBs, Social »

[30 Jan 2014 | One Comment | ]

On yesterday’s Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she’s made repeatedly, “SMBs are the holy grail of online advertising and a segment that I’ve been particularly focused on throughout my career.” She then noted that Facebook has 25 million active SMBs who are engaged with their Facebook pages monthly. Despite this, …

Mobile, Online/Interactive, Smartphones, SMBs »

[17 Jan 2014 | No Comment | ]

Square’s million share tender offer values the company at a whopping $5 billion and illustrates just how hot the mobile payments space has become. BIA/Kelsey’s survey data certainly captures this momentum, showing that both consumers and small-businesses are embracing mobile payments.
Square began offering credit-card readers in 2009, which allow merchants to accept payments on mobile …

Online/Interactive, SMBs »

[15 Jan 2014 | No Comment | ]

Innovation is a buzz word high on the radar of every technology company, and that includes those in the local online ecosystem. Constant Contact has a dedicated 15-member team working to foster innovation internally and is now expanding its initiative through the launch of the Small Business Innovation Loft (SMB InnoLoft).
The SMB InnoLoft will house …

Advertising Networks, BIA/Kelsey NEXT, Online/Interactive, Radio, SMBs, Traditional Media »

[17 Dec 2013 | No Comment | ]

The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form – from print to digital. The century old Radio industry is not excluded from this transition. It is facing ever increasing competition from new and …

Newspapers, SMBs, Traditional Media »

[26 Nov 2013 | No Comment | ]

A new Local Commerce Monitor™ (LCM) UK Spotlight report examines UK SMBs that self-identify as newspaper advertisers in the UK reveals a huge opportunity for growth and adoption of digital and non-traditional media channels. UK newspaper SMBs are adopting newer media types at a slower rate compared to their non-newspaper counterparts.
The new Spotlight report uses …

Conferences, Devices, Local Marketing, Mobile, Online/Interactive, Reputation Management, SMBs, Social »

[29 Oct 2013 | No Comment | ]

SMBs that utilize mobile advertising distinguish themselves by more than being trendsetters. They are spending more advertising dollars, tend to be early adopters in their use of digital compared to their counterparts and are savvier in how they leverage data and analytics to power how they engage and interact with their customers.
BIA/Kelsey examines these differences …

BIA/Kelsey SMB, Conferences, Mobile, Online/Interactive, SMBs »

[8 Oct 2013 | No Comment | ]

One of the underlying themes at BIA/Kelsey’s recent SMB Digital Marketing conference was extending beyond marketing services for SMBs. This includes operational tools that address their pain points and “lock-in” deeper (read: higher retention) relationships.
This is something we’ve covered several times on this blog over the past six months, and it continues to ramp up as …

Mobile, Online/Interactive, SMBs, Social »

[2 Oct 2013 | No Comment | ]

The first of our Local Commerce Monitor United Kingdom™ (LCM UK), Wave 2 reports is being released exclusively to our clients today, highlighting our key findings. In it, BIA/Kelsey surveys 300 small and medium-sized businesses (SMBs) in the United Kingdom about different media, both print and digital. LCM UK provides insights into how SMBs in …

Forecasts, Media Ad View Plus, SMBs, Traditional Media, Yellow Pages, Yellow Pages, Internet, Yellow Pages, Print »

[26 Sep 2013 | One Comment | ]

Print Yellow Pages was (just barely) on top in the General Services advertising category in 2012, generating almost $3.8 billion from this vertical. General Services is comprised of 12 different categories, including legal, accounting, janitorial, landscaping and various professional, scientific and technical services. General Services’ $3.8 billion in advertising represents nearly 70% of Print Yellow …

Content marketing, Mobile, SMBs »

[24 Sep 2013 | No Comment | ]

One theme that emerged at BIA/Kelsey’s recent SMB Digital Marketing conference was the emergence of content marketing for local merchants. This was kicked off in a session by Jed Williams and popped up a few more times.
As a retrospective on some of those themes and a look at their future implications, my Street Fight column …

BIA/Kelsey SMB, Conferences, Content marketing, Mobile, Online/Interactive, SMBs »

[13 Sep 2013 | No Comment | ]

To wrap up the content-packed SMB Digital Marketing conference, a panel of heavy hitters zeroed in on the show’s pervasive theme of content marketing.
Perry Evans, CEO, Closely
Adam Japko, CEO, Digital Sherpa (NCI)
Randy Parker, CEO, PagePart; Founder, Constant Contact
Dave Walker, CEO, BizHive
This ran the gamut of blogs, Facebook, Twitter, Instagram, Vine, Pinterest, Yelp et, al.. These …

BIA/Kelsey SMB, lead generation, Local Marketing, Mobile, Online/Interactive, Sales Best Practices, Social »

[12 Sep 2013 | No Comment | ]

Amidst all the talk at the second day of SMB Digital Marketing, challenges faced by small businesses and hard recommendations on the best practices for lead generation was offered by Chris Mancini, CMO of Reply.com. Citing the need for easier solutions for the smaller merchants, Chris provided some insight as to the nature of the …