Content Marketing in the Age of Mobile/Local/Social

One theme that emerged at BIA/Kelsey’s recent SMB Digital Marketing conference was the emergence of content marketing for local merchants. This was kicked off in a session by Jed Williams and popped up a few more times.

As a retrospective on some of those themes and a look at their future implications, my Street Fight column this month unpacks it further. As a bonus, I even found a way to incorporate Twerking, speaking of trend analysis.

The column came out yesterday and an excerpt is after the jump, with the full article available here.  We’ll continue to keep a close eye on this topic (but likely not Twerking).

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ILM:10: In SMB Verification We Trust

Panelists on the Home and Trade Revolution panel this afternoon echoed the sentiments BIA/Kelsey CEO Neal Polachek expressed during his opening presentation yesterday about the importance of trust. Increasingly, this level of trust is achieved through the process of service…

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