SMB Data Point of The Week: SMBs That Are Ahead Of The Curve

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June is graduation month and  in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the average small business in our survey.

Small Businesses Most Likely to Use Mobile Advertising

This includes mobile search, display, video, apps, text messaging, websites, etc.

  • Franchises
  • Financial Services
  • Broadcast (cable or TV) advertisers
  • Video advertisers
  • Paid search advertisers

Small Businesses Most Likely to Use Social Media

This includes social sites, paid advertising like sponsored stories and blogs.

  • Franchises
  • Retail
  • Mobile advertisers
  • Video advertisers
  • Paid search advertisers
  • Loyalty advertisers

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