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Articles tagged with: mobile

Call Monetization, Marketing Technology, Mobile, Online/Interactive, Smartphones, SMBs »

[16 Sep 2014 | No Comment | ]

According to our newly released LCM wave 18 data, SMBs find that call-based leads tend to be of higher quality than email (where SMBs reported 43% to be good/excellent), Facebook (35.3% good/excellent) and even in store visits (58.8% good/excellent). Between those SMBs that found call-based leads to be of “good quality” (33.2%) or “excellent quality” …

E-Commerce, Mobile, Mobile Payments, Partnerships, SMBs »

[2 Jul 2014 | One Comment | ]

GoDaddy, continuing to rev up its expanding SMB platform as its IPO nears, has launched “Get Paid”, an online and mobile payments service.
Get Paid lets Go Daddy’s base of 12 million customers – many of them SMBs – accept credit cards, debit cards, eChecks and PayPal transfers. The service has been developed in partnerships with …

Devices, Facebook, Mobile, Online/Interactive, Smartphones, SMBs, Social »

[26 Jun 2014 | 3 Comments | ]

In previous blog posts we discussed the best ways to reach men and the best ways to reach women when they’re shopping locally. The differences are clear in BIA/Kelsey‘s latest infographic (shown below), but what are the similarities between the two genders when shopping locally?
The most notable similarity is that both genders make the majority of local …

Mobile, Smartphones, SMBs »

[17 Jun 2014 | One Comment | ]

When walking around the local mall you rarely see a shopper without a mobile device in their hand. So it’s no surprise that 37.1 percent of consumers use smartphones and 19.4 percent use tablets when shopping locally, according to BIA/Kelsey‘s Consumer Commerce Monitor™.
Not only do consumers use these devices for shopping locally, but they do …

Devices, Digital Out of Home, Mobile, Online/Interactive, Shopping, offline »

[17 Apr 2014 | No Comment | ]

Baby boomers — those aged 55 plus — are often stigmatized for being behind the times when it comes to technology and the digital world. According to the results of a new survey conducted by Thrive Analytics and released by the Local Search Association, this generation — including Boomers and Seniors — are embracing mobile …

Analyst Roundtables, Mobile, Online/Interactive, Video Posts, Yellow Pages »

[15 Apr 2014 | One Comment | ]

On the latest installment of BIA/Kelsey’s analyst roundtable series, analyst Mike Boland explained why he is even more bullish on mobile ad revenue with his latest forecast and Managing Editor Charles Laughlin assessed recent actions of Hibu’s new CEO aimed at cutting costs and rationalizing the product set.
Boland outlined his 2013-18 mobile advertising forecast, which …

E-Commerce, Mobile, News, online, Online/Interactive »

[9 Apr 2014 | No Comment | ]

AppLovin will launch its Adaptive Personalization Platform (APP) after two and a half years of development, we learned yesterday from CEO Adam Foroughi. APP will help brands better serve personalized recommendations on mobile devices and re-target mobile ads.
Key features of the platform are to:
–Learn an individual’s shopping behavior and predict what he or she will …

Devices, E-Commerce, Mobile, Online/Interactive, Social »

[4 Apr 2014 | No Comment | ]

Millennials sometimes get a bad rap for being the disinterested and out of touch generation. But BIA/Kelsey survey data actually pegs them as the most in-touch (literally). When it comes to smartphone, tablet, and social networking they blow their gen-x and baby boomer forbearers out of the water.

Millennials — those between 18-34 — use digital …

Ad Sales, National, Brand Marketing, Conferences, Leading in Local: The National Impact, Mobile, Online/Interactive »

[25 Mar 2014 | No Comment | ]

Consumers today want to feel like they are recognized and known personally by the stores they shop at and by the brands they buy. For national brands, targeting consumers and reaching that personal level can be a challenge. Many brands, however, are beginning to see mobile advertising as an effective avenue to directly reach those …

Mobile, Online/Interactive, Verticals »

[13 Mar 2014 | No Comment | ]

Google is testing a new advertising feature that bridges the gap between people who have visited brands’ websites via desktop with advertisements on their mobile devices, and vice-versa. This comes at a time where Desktop search in the US is poised for a significant decline this year and paid clicks on Google shift toward mobile …

Facebook, Mergers & Acquisitions, Mobile, Online/Interactive, Social, Verticals »

[25 Feb 2014 | One Comment | ]

It has been a quite the week for WhatsApp after being acquired for $19 billion by Facebook (FB) last Wednesday. Word about the deal has traveled fast. However, the big question that everyone is asking is “could the deal possibly be worth $19 billion?”
WhatsApp founder Jan Koum said at the Mobile World Congress in Barcelona …

Mobile, Paid Search, Smartphones, SMBs, Social »

[13 Feb 2014 | No Comment | ]

According to DAC Group and Kantar’s latest consumer search behavior study, mobile and social search are showing a progressive increase in adoption.
Mobile devices are becoming vital to Canadian consumers when they are searching for local businesses. Brick and mortar foot traffic is increased as a result with 65% of consumers who search on mobile devices …

Coupons/Deals, Devices, Mobile, Smartphones »

[3 Feb 2014 | No Comment | ]

We have all gotten used to looking at our phones and seeing several notifications on our home screens. From text messages, to emails, to sports updates, we are able to receive notifications for almost anything. More than ever, local businesses have apps that provide push notifications to consumers to encourage traffic.
– According to BIA/Kelsey’s Consumer …

Facebook, Mobile, Online/Interactive, SMBs, Social »

[30 Jan 2014 | One Comment | ]

On yesterday’s Facebook Q4 earnings call, COO Sheryl Sandberg reiterated a point she’s made repeatedly, “SMBs are the holy grail of online advertising and a segment that I’ve been particularly focused on throughout my career.” She then noted that Facebook has 25 million active SMBs who are engaged with their Facebook pages monthly. Despite this, …

Advertising Networks, BIA/Kelsey NEXT, Online/Interactive, Radio, SMBs, Traditional Media »

[17 Dec 2013 | No Comment | ]

The entrance into a new digital age has brought endless changes to the world. Current media is in a state of transformation, undergoing great modification in its traditional medium form – from print to digital. The century old Radio industry is not excluded from this transition. It is facing ever increasing competition from new and …

Mobile, Mobile Payments »

[9 Sep 2013 | No Comment | ]

As I mentioned last week while writing about PayPal’s new app updates, we just published a big report on the state of the union of mobile shopping and payments.
This is of course an exploding area with lots of interest and investment. But it also has equal parts confusion as there is lots of competition and …

Forecasts, Media Ad View Plus, Mobile, Newspapers, Online/Interactive, Traditional Media, Verticals »

[15 Aug 2013 | 12 Comments | ]

In 2012, newspaper continued to lead the way in real estate advertising spending at $563 million (27.7%), followed closely by online advertising at $487 million (23.9%), according to Media Ad View Plus, BIA/Kelsey’s local market ad forecast report.
2012 Real Estate Ad Spending by Media

So nearly 28% of real estate ad spending goes to newspaper and …

Advertising Networks, BIA/Kelsey SMB, Mobile, Online/Interactive, SMBs »

[20 Sep 2012 | No Comment | ]

The “Making Sense of Mobile Advertising for SMBs” panel at SMB Digital Marketing 2012 was aptly named, as the mobile needs of small businesses vary widely by category and level of sophistication, among other dynamics. Dick Larkin (VP, American Marketing & Publishing), Mary Beth Brendza (CEO, App Express) and Henry Tam (VP Self-Serve Advertising, Millenial …

Advertising Networks, Facebook, Mobile, Social »

[12 Apr 2012 | 2 Comments | ]

Facebook’s acquisition of mobile photo app Instagram earlier this week wasn’t especially surprising (though the $1 billion price tag may have been). Mobile is a fertile, untapped channel for the social giant, but a growing risk factor the longer the opportunity remains unrealized. And with $5 billion to $10 billion in cash reserves expected after …

Mobile, Online/Interactive, Social »

[10 Feb 2012 | No Comment | ]

Movl, a TV app maker, received $500,000 from billionaire entrepreneur and investor Mark Cuban, to help fund business development as the company launches three new features. Movl designs multiscreen, multidevice apps to enhance the connected-TV viewing experience.
Now Movl is working on a program called Direct Connect, which adds to the existing Connect service and is …