Mobile Influences 50% of Retail Purchases

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Smartphones are used by just about everyone, and they’re being used to make offline buying decisions. In fact, more than 50% of all retail purchases are influenced by mobile, according to the National Retail Federation, and that’s not just paid advertising. Retailers, however, are behind in understanding and using mobile as more than just a direct marketing channel and they face many challenges in omni-channel marketing. According to Forrester, while consumers expect quick, contextual, streamlined experiences in apps, about one-fifth of retailers still offer the same experience in both mobile channels, “often through a shrunken and squeezed responsive website.”

What are the best strategies for mobile success?

Tom Kurh, SVP of Marketing, Momentfeed in our Local Marketing Case studies session at BIA/Kelsey’s upcoming Local Impact Los Angeles conference will discuss best strategies. Tom is going to show us how some local Los Angeles based multi-location businesses are using their earned and owned media on mobile and the significant in-store revenue increases that happened in just a few months.

 

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