In periods of technological and business transformation (ahem… right now), who are the winners and losers? More importantly, what makes them winners and losers: and what are the practical takeaways for local media and tech companies facing that disruption today? This is the subject of our most recent Analyst Brief: Insights in Under 5 minutes (video below).
Perhaps more accurately than saying “winners and losers,” there are companies that are inherently advantaged and disadvantaged. We’ve observed over the past couple decades that one big disadvantage goes to companies that are saddled by an innovator’s dilemma. These companies have the burden of transforming a legacy business that was built for a different set of realities.
Advantaged companies are conversely born into these new environments. Today, that translates to companies that are mobile first or “mobile only” in some cases, and aren’t challenge to adapt. However, the noteworthy companies aren’t just the advantaged lot, but the disadvantaged companies that are making bold moves to stave off innovator’s dilemma.
As we discussed in a recent Insight Paper, Google is an example of such a company — challenged by mobile because most content is accessed via apps. That disrupts its dominant position at the front door of browser-based experiences. But it’s innovated by embracing some of the app-based formats that threaten search most, which can be seen with Google Now among other things.
See the video below where we go deeper into these concepts and name names on both sides of the winner/loser divide. Spoiler alert: companies mentioned include Yelp, Instagram, Snapchat, Deseret Media and YP. You’ll have to watch to see where we peg them on the disruptor/disrupted continuum. And of course this will all be a central topic at BIA/Kelsey NEXT.