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Articles tagged with: Local Search Association

Conferences, Coupons/Deals, Facebook, Funding, Mobile »

[28 Apr 2014 | No Comment | ]

Wanderful Media, which has been tasked by the newspaper industry to remake the circular industry in the mobile social era. has raised a new round of $14.5 Million. Altogether, the company has raised $50.5 Million since its September 2012 launch.
The company is primarily known for Find&Save, which relaunched one year ago. It now serves 500 …

Conferences, Online/Interactive, Yellow Pages »

[28 Apr 2014 | No Comment | ]


The Local Search Association has done a pretty admirable job of transforming itself from a print-centric Yellow Pages trade group into one that is supporting a much broader and more robust local online advertising industry.
The association has moved beyond the cosmetic name change (it used to be the Yellow Pages Publishers Association) to launch initiatives …

Conferences, Online/Interactive, SEM, SEO, Yellow Pages »

[8 Apr 2014 | No Comment | ]

BIA/Kelsey and the Local Search Association have been working together on conferences since 1992, when most people thought print Yellow Pages, like newspapers, would continue to be a growth engine forever.
Much has changed in the directory publishing and local search space since then. Through it all, our organizations have continued to work together in a …

Online/Interactive, Search Starts Here, Yellow Pages »

[23 Mar 2012 | 2 Comments | ]

Last week, BIA/Kelsey issued its annual U.S. Local Media Forecast, which included our five-year view on Yellow Pages revenues. The bottom line is U.S. Yellow Pages revenues will be about $7 billion in five years. Roughly 60 percent of those revenues will be digital. Margins will be lower and the product mix driving revenue growth …

Conferences, Online/Interactive, Yellow Pages »

[6 Mar 2012 | No Comment | ]

The Local Search Association and BIA/Kelsey have assembled an agenda for this year’s Search Starts Here conference (April 21-24 in Boca Raton) that focuses heavily on industry transformation. The agenda features 17 sessions with more than 20 speakers representing 17 companies, including Argent Media, AT&T Interactive, BIA/Kelsey, Burke Research, Convergent Mobile, Dex One, Google, MapQuest, MediaTrax, Search Influence, …

Conferences, Yellow Pages »

[10 Feb 2012 | One Comment | ]

The agenda is shaping up well for the Local Search Association‘s April conference, the first involving a partnership with BIA/Kelsey. The event runs April 21-24 at the Boca Resort in Boca Raton, FL.
We’ve lined up headline presentation from Ursula Worth, Google’s head of directories and Web hosting partnerships, and Mary Boysman, VP of brand marketing …

Conferences, Online/Interactive, Yellow Pages »

[13 Dec 2011 | No Comment | ]

Local Search Association President Neg Norton announced today at ILM West in San Francisco that the trade group would work with BIA/Kelsey to produce its annual conference, April 21-24 in Boca Raton, Florida.
Norton said the LSA is committed to developing a robust agenda for the April conference. He cited this as a key reason for working …

Mobile, Online/Interactive, Yellow Pages »

[20 Jul 2011 | One Comment | ]

Internet Yellow Pages sites saw a modest 5.1 percent boost in usage over the past year, according to new data from comScore and the Local Search Association, detailed in a press release and webinar today. That’s the good news for directory publishers.
The more concerning, if not entirely surprising, datapoint for the Yellow Pages industry is …

Online/Interactive, Yellow Pages »

[30 Jun 2011 | No Comment | ]

A federal judge upheld Seattle’s opt-out registry this week for residents who choose not to receive Yellow Pages. U.S. District Court Judge James L. Robart said the city’s opt-out ordinance does not violate the Yellow Pages publishers’ First Amendment rights. He also ruled that the benefits to the city of Seattle in waste reduction, resident …

Online/Interactive, Yellow Pages »

[13 Jun 2011 | 2 Comments | ]

Yellow Pages has yielded the top spot for local business lookups to search engines like Google and Bing, but it still holds a significant spot in the local search hierarchy, according to new data released today by the Local Search Association.
The latest “Local Media Tracking Study” shows that search engines rank higher than Yellow Pages (print and …

Online/Interactive, Yellow Pages »

[19 Apr 2011 | No Comment | ]

Yellow Pages Group CEO Marc Tellier thinks the next three years will bring more change for the Yellow Pages industry than the past three. And that’s why he says he has built an organization that “isn’t complacent.”
Tellier sat for an on-stage interview Monday at the Local Search Association conference in Las Vegas. The Local Search …

Online/Interactive, Yellow Pages »

[17 Apr 2011 | 2 Comments | ]

The Yellow Pages Association is now the Local Search Association. The industry group unveiled the widely anticipated identity change today at its annual conference in Las Vegas. The logic behind this dramatic move is the association’s members are repositioning themselves more broadly, and less explicitly as directory publishers, and their trade group therefore should reflect these changes.
The association also …