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Button Integrates Uber Into Third-party Apps

Button, the New York-based developer of mobile deep-linking integration tools for use in local on-demand services, announced the launch of Uber integration into third-party applications. Foursquare used the tools to add a button to its location-based social sharing application to…

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At Leading in Local: 'Almost Any Data' Helps SMBs

"Not all data is created equal, but almost anything can be helpful," said Acxiom CEO and President Scott Howe, who keynoted at BIA/Kelsey's Leading in Local: SMB Digital Marketing in New Orleans Sept. 23. Now they can choose among connection…

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GroupTabs: Check-Ins = Group Buying

Some people (like me) don’t like games. Game mechanics-driven “check in” media like Foursquare, GoWalla, Loopt and BrightKite mostly leave them cold. But what if check-ins triggered group buying discounts? That’s the concept behind GroupTabs, a new service launching in…

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CampusLive Connects College Students to Local SMBs

College students are a rich market for local businesses in college towns. Indeed, advertising has become more important to local SMBs as colleges increasingly compete for the business and try to keep students (and their money) on campus. CampusLive, the…

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Foursquare Teams With New York Magazine

We note with interest the new partnership between New York Magazine and Foursquare, the location-based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho,…

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Facebook: The Sleeping Giant of LBS

Location-based services continue to roll out left and right. TechCrunch won't stop saying this year's South By Southwest conference will be all about location (except for this contrarian piece by Paul Carr). We mostly agree. But with all the start-ups…

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