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Articles tagged with: foursquare

Conference Video, Conferences, Leading in Local: The National Impact, Mobile, Video Posts »

[27 Jun 2014 | No Comment | ]

The rhetoric in local media has changed dramatically in the past five years, particularly as mobile and big data collide. Part of that is to take the analytics we’ve grown to love on the desktop and bring them to the offline world (where most commerce happens).
Many of the local data and mobile ad attribution players …

Mobile »

[4 Jun 2014 | No Comment | ]

We’re now 30 days into Foursquare’s “unbundling” and launch of its new Swarm app. The move was pretty contentious, including lots of industry chatter and punditry. Asif Khan and I discussed it on stage last month at BIA/Kelsey’s Leading in Local Conference in Atlanta.
Where does that leave us and what is the BIA/Kelsey take on …

Conferences, Leading in Local: The National Impact, Online/Interactive »

[8 May 2014 | No Comment | ]

The convergence of ‘local-local’ and ‘national-local‘ was in full swing on Day 1 of BIA/Kelsey’s Leading in Local: The National Impact conference yesterday in Atlanta.
AAA, Aflac, AutoTrader, Balihoo, Living Social, Fourquare, LocalVox, Two Men and a Truck, Yodle, YP were among the big names crowding the stage on Day 1. A number of key themes …

Conferences, Leading in Local: The National Impact, Mobile »

[7 May 2014 | No Comment | ]

During his kickoff keynote today at Leading in Local: The National Impact, Foursquare VP of Sales Rob Wilk asserted that his company sits at the intersection of interest and discovery. This has remained unchanged since its 2008 launch at SXSW he says, despite many product evolutions.
His comments come close in the wake of Foursquare’s controversial …

Brand Marketing, Conferences, Coupons/Deals, Display Advertising, Leading in Local: The National Impact, Mobile, Social, Verticals »

[18 Mar 2014 | No Comment | ]

BIA/Kelsey, forecasting $52.9 Billion in national local spending by 2017, has unveiled its new Leading in Local: The National Impact conference, which will take place in Atlanta May 7-9.
The 2.5 Day event is expected to be the largest gathering of national brands and local marketing players that has ever taken place. Brands, franchises, multi-location stores …

Online/Interactive »

[21 Mar 2011 | No Comment | ]

Foursquare is out with a new tool for businesses that should make it easier to sign up and use the service, which already serves 250,000 businesses, according to GM Evan Cohen, who was speaking at ILM East. Foursquare has also rolled out various Explorer tools that allow consumers to track trends.
Cohen said Foursquare has developed …

Conferences »

[7 Feb 2011 | 2 Comments | ]

The program for ILM East, March 21-23 in Boston, is now mostly set, with a lot of action-packed sessions and speakers that represent the state of the art — and also the fast, fast, fast evolution of local from even ILM:10, which was in early December.
It is all kind of exciting. The latest news from …

Coupons/Deals, Google »

[4 Jan 2011 | One Comment | ]

One of the principal questions in the local marketplace heading into 2011 is how location-based services (check-ins, barcode scanning) and deals will continue to synergize to create an integrated user experience? Just as important, what role will Google play?
An early clue may have turned up with SCVNGR nabbing a third round of funding, this one for $15 …

Online/Interactive, SMBs, Social »

[4 Nov 2010 | No Comment | ]

Ironically, on the same day Facebook sprung a major announcement — the unveiling of Deals as a natural extension of Places — that could have thunderous effects on popularizing social location tools, the Pew Internet & American Life Project released a survey that suggests LBS has a way to go.
The study, which polled approximately 3,000 …

Brand Marketing, Mobile »

[23 Sep 2010 | One Comment | ]

We keep saying that media darlings like Foursquare and Gowalla will have to evolve beyond the game mechanics and check-ins that have driven their usage. Simply put, these drivers will lose novelty.
Among other things, they’ll need to develop an exchange of monetary value or utility. Foursquare knows this and has been vocal about it. Meanwhile, I’ve …

Mobile, Shopping, online, Social »

[13 Aug 2010 | No Comment | ]

Some people (like me) don’t like games. Game mechanics-driven “check in” media like Foursquare, GoWalla, Loopt and BrightKite mostly leave them cold.
But what if check-ins triggered group buying discounts? That’s the concept behind GroupTabs, a new service launching in New York City next week. The idea is that offers could be floated on smartphones with …

Verticals »

[5 Aug 2010 | No Comment | ]

College students are a rich market for local businesses in college towns. Indeed, advertising has become more important to local SMBs as colleges increasingly compete for the business and try to keep students (and their money) on campus.
CampusLive, the brainchild of UMass Amherst students in 2008, is positioning itself to serve as a media magnet …

Ad Sales, National, Coupons/Deals, Location Targeting, Social »

[26 Jul 2010 | No Comment | ]

We note with interest the new partnership between New York Magazine and Foursquare, the location-based service now in 21 cities that lets friends see where you have “checked in” and lets you vie to be mayor (hail Outside.in’s Camilla Cho, our mayor at the recent BIA/Kelsey Marketplaces conference).
New York’s 7,000 followers on Foursquare will have …

Mobile, Online/Interactive »

[15 Mar 2010 | No Comment | ]

If you’ve been reading TechCrunch this week, you’ll know (or be annoyed by repeated claims) that this year’s SXSW conference will be all about location-based mobile apps. They’ve dubbed it the “location wars.”
Everyone is doing and thinking about location targeting and mobile. Twitter has been doing it for months with its geolocation API and Friday …

Location Targeting, Mobile, Online/Interactive, Social »

[9 Mar 2010 | No Comment | ]

Location-based services continue to roll out left and right. TechCrunch won’t stop saying this year’s South By Southwest conference will be all about location (except for this contrarian piece by Paul Carr). We mostly agree.
But with all the start-ups crowding the space and rapidly growing, albeit from a small base, Facebook looms as the category …

Mobile, Online/Interactive »

[17 Feb 2010 | No Comment | ]

Mobile social player Loopt has made lots of moves to evolve amid quickly changing market standards and user expectations. This has involved moving from a purely social tool to a more broadly defined local utility — recently including Foursquare-like check-ins, and a partnership with coupon provider Mobile Spinach.
Today the company continued this march with a …