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ILM East Update: Foursquare, Deal-a-Day Forum, MORE

By: 7 February 2011

The program for ILM East, March 21-23 in Boston, is now mostly set, with a lot of action-packed sessions and speakers that represent the state of the art — and also the fast, fast, fast evolution of local from even ILM:10, which was in early December.

It is all kind of exciting. The latest news from us is that Foursquare GM Evan Cohen will keynote on Day 1 — representing a great one-two punch with Harvard’s David Weinberger, a leading thinker on social media and commerce (and co-author of “The Cluetrain Manifesto,” among other works).

Cohen, who was a leader at Bebo prior to Foursquare (and whose roots are with Jupiter Research), has been helping redefine where “check-in” media fits into the local economy. Hint: It goes well beyond games.

We are also set for our Deal-a-Day and Offers SuperForum, to which we are dedicating the ENTIRE morning of Day 3. With LivingSocial CEO Tim O’Shaughnessy kicking off the proceedings, we could call it “What do you do after you sell 1.3 million Amazon coupons in 24 hours?”

Other highlights of the session include Gilt City President Nate Richardson, who will discuss the company’s big effort in local flash sales. And we’ll have some great analysis of the deal-a-day space — complete with hardcore data — from Jim Moran of Yipit, Ken Kalb of Analog Analytics and Jonty Kelt of Group Commerce.

We’ll end the morning sessions with coupons in perspective by RedPlum/Valassis Exec Brian Costello, and some of the interesting new models that have been introduced into the marketplace by Jim Boutin of Local Thunder, James Greene of Travidia’s FindnSave platform and Victoria Ransom of Wildfire Apps.

ILM East is full of actionable content and research; you can pick and choose what’s important to you. We have our SMB panel of local advertisers (always a highlight); our “Hyper Relevant” targeting panel with key execs from Yahoo, Gannett, AOL and The Washington Post; Facebook’s Maz Sharafi on local monetization; Yext CEO Howard Lerman’s discussion of local tagging; to AT&T’s analysis of vertical opportunities; to U-Haul and Progressive Insurance’s discussion of local search. Mike Boland’s Mobile SuperForum on Day 2 is another standout section of the show.

Believe it or not, there is still more to come. See you in Boston? Register now (earlier bird pricing is ending).


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