Eniro Rolls Out Nordics PPC Ad Network

The Scandinavian directory and local search player Eniro has unveiled a pay-per-click advertising network, which it calls Scandinavian Ad Networks. The product leverages traffic from Eniro's own properties (including eniro.se, gulesider.no, krak.dk, and kvasir.no) as well as third-party partner sites…

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Eniro Replaces CEO

Eniro has replaced Jesper Karrbrink as CEO of the Swedish directory company with Johan Lindgren, former CEO of Telenor Sweden. Eniro's board is apparently frustrated at the pace of improvement resulting from the new strategy put in place by Karrbrink.…

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Global Yellow Pages News Roundup

Scanning the global Yellow Pages industry for noteworthy recent developments: Yell wants its customers to share videos of the "amazing things" that they can do with its economized Yellow Pages directory. The U.K.-based company calls this reformatting of its traditional…

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Global Yellow Pages News Roundup

Here is a summary of recent, noteworthy developments in the global Yellow Pages space: Following an industry trend, U.K.-based Yell has begun distribution of a truncated Yellow Pages directory in a three-pronged effort to save paper, reduce waste and meet…

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