EDSA has made the decision to discontinue print directories in Denmark, where it held the incumbent position, while selling many of its online/mobile assets to Eniro. Among the properties Eniro has acquired include the dgs.dk domain, as well as trademarks, intellectual property, IT and customer lists. Eniro emerges as the leading online and local directory player in Denmark.
EDSA’s decision to shut down an incumbent print operation might have once been shocking, but in the Nordic markets in particular, the shift from print to digital has been under way for some time. Before the decision was made to shut down the Danish print operation, BIA/Kelsey estimated that 2012 directory revenues in the Nordic markets would be 67 percent digital.