New at ILM West: Google, Facebook, SoLoMo Day +++
ILM West is shaping up to be one of the great ones. Taking place Dec. 12-14 in downtown San Francisco, ILM West really reflects a sea change in local marketing…
InfoGroup Survey: Facebook ‘Important’ to 44% of SMBs
Facebook has become an important marketing channel to SMBs, according to InfoGroup's quarterly Small Business Marketing Outlook. Twenty percent of those surveyed said Facebook was extremely/very important, and 24 percent…
Deeper Dive on X.commerce: Adobe, Kenshoo and Facebook
Yesterday, we alluded to some of the developer partnerships eBay announced for its new X.commerce platform. They were paraded out in greater detail following John Donahoe's keynote, representing the first…
DMS ’11: Facebook Focuses on Bringing Offline SMB Experience Online
A couple of years ago, SMBs merely shoveled their existing offline presence online. But today, they are really developing a unique online experience, noted Facebook’s Rita Fabi, who runs market…
Rethinking Deals After Facebook and Yelp Pullbacks
Facebook and Yelp are downsizing their separate deals initiatives after launching them with some fanfare. Facebook is now limiting its deals to users who check in to businesses, and Yelp…
One Year Later, Facebook Revamps Places
After failing to capture the volume of check-ins that that it wanted, Facebook is revamping Places one year after its launch. Instead of being primarily a mobile tool for checking…
Facebook’s Emily White: Businesses Should Post 3X a Week
Businesses should post on their Facebook page three times a week. That’s the word from Emily White, Facebook’s director of local. In an interview with USA Today, White says: "The…
Facebook Deals Launches in Five Markets
Facebook today launched its Deals product as an "alpha" in five markets: San Francisco, San Diego, Dallas, Austin and Atlanta. The effort plays up Facebook's social connectivity, making it simple…
Where 2.0: Facebook Places Focuses on ‘Pushing Up the Stack’
Facebook Head of Groups Justin Shaffer told attendees at Where 2.0 that one of Facebook’s goals is to develop the largest database of “interesting” places. The collection of places has…
Holy Mobile Social: Facebook Reaches 250 Million Mobile Actives
Facebook announced today that it has turned the corner on 250 million active mobile users. This is a big leap from the 100 million it announced about a year ago.…