Facing the Economic Realities of Facebook Advertising
The Wall Street Journal published an insightful article yesterday about the use and value of paid Facebook ads for SMBs: "Facebook Ads Become Costlier Choice for Small Businesses." This is a…
A Look at Facebook's "Buy Button" for SMBs
Facebook hasn't really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to…
A Look at Facebook’s “Buy Button” for SMBs
Facebook hasn't really been a player in ecommerce �Facebook Credits, its games-oriented initiative, was shut down in 2012 after three years of experimentation with virtual currencies. But it continues to…
Facebook's Ted Zagat: 6 Key Trends in Local
Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight…
Facebook’s Ted Zagat: 6 Key Trends in Local
Facebook has made huge strides in local the last couple of years, driving significant geotargeted mobile revenue and integrating efforts with hundreds of thousands of SMBs. Speaking at Street Fight…
Facebook Launches Mobile Ad Network, Meets Our Predictions
Following our post about Facebook's next moves in mobile, today it launched its mobile ad network at the f8 conference. As expected by many, this will be an "off-site" network…
Wanderful Media at LSA: Ben Smith on the $14.5 Million Raise, Facebook
Wanderful Media, which has been tasked by the newspaper industry to remake the circular industry in the mobile social era. has raised a new round of $14.5 Million. Altogether, the…
Where Will Facebook Go to Sustain Mobile Growth?
There's been lots of action on the Facebook front over the past few weeks. Most recent of course is the company's quarterly earnings. The big story there is the continued…
Analyst Roundtable: XappMedia Introduces New Ad Format and Facebook's Buy into a Virtual Future
Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week.…
Analyst Roundtable: XappMedia Introduces New Ad Format and Facebook’s Buy into a Virtual Future
Today's BIA/Kelsey Analyst Roundtable had a very futuristic theme to it. We began the conversation with Facebook's announcement of their acquisition of virtual reality company Oculus VR earlier last week.…