Facebook is less about business development or forming partnerships than establishing itself as an identity platform, notes Maz Shirafi, Sr. Manager of Monetization, who was speaking at BIA/Kelsey’s ILM East…
Facebook just took the next step in its Facebook Deals service by announcing that it plans to test Groupon-like offers. The service will get started in San Francisco, San Diego, Dallas, Atlanta, and…
I first came across DemandForce because it was popping up in Google Maps a couple of years ago. DemandForce was started in 2003 by Rick Berry and Sam Osman to…
I was checking out various local search players' Facebook pages and I thought it would be helpful to compare some of these pages with some non-local brands' FB pages: How…
It's a well-cited stat that almost 200 million Facebook users access the network monthly on mobile devices. That's out of a total user base that is approaching 600 million (1/10…
Facebook sees strong potential in local advertising and will develop an aggressive local strategy, according to Facebook Local Leader Emily White, a Day 3 keynoter at ILM:10. White, who left…
After all of the speculation over the past week about a new Facebook e-mail client, the company today announced a more broadly defined "Modern Messaging System." Explicitly positioned by CEO…
On Friday we released a report about Facebook's midweek launch of its Deals feature -- the monetization backbone of the previously released Facebook Places. It's a big move with big…
American Express has recently been leveraging its powerful relationship with SMBs on the Web, including a tie to search engine marketing and lead generation via a deal between American Express…
After a packed day of participating in webinars and victory parades, it's time to catch up on a full slate of news items. Chief among them is Facebook's "mobile" press…