Business Transformation Top of Mind for European Publishers
I've just spend two days attending the Yellow Pages Today event in Milan, Italy, where publishers engaged in a very compact program that focused on "Repositioning the Yellow Pages." The…
Skype Goes Live With Local Search
Back in April, we broke a story about Skype's developing business model to drive calls to SMBs. Working with directory publishers as channel partners, it would extend its longstanding subscription-based…
Yellow Pages and SMB Odds and Ends
Here are some interesting directory and small-business advertising related items I've plucked from recent news alerts. For a bit of insight on how small businesses in a meat and potatoes…
DMS ’09: Local Media Leaders Remain Bullish
The local media marketplace continues its rocky road through the current economy, but many companies are bullish on their futures given the moves they have made in diversifying their…
Skype Redefines Itself: It’s All About Local
I’ve spent the past few months in talks with Skype about how the company would like to diversify its product model, and better position itself as a tool to generate…
Give These Campaigns A’s for Originality
Sometimes even the most clever advertising for Yellow Pages has a "been there, done that" quality to it. Take a funny situation, add a clever conclusion involving a play on…
TKG Data and Analysis: A Weekly Recap
Here are the highlights from the TKG blog last week, in case you missed any posts. Click below to read each post in full. Mixpo Expands Channel Partners Local video…
YPG-NZ Acquires Boomer Site
Yellow Pages Group New Zealand has acquired a majority stake in grownups.co.nz, a Web site targeting the over 50s crowd, as reported on Stuff.co.nz. Voted as New Zealand’s best…
TKG Data and Analysis: A Weekly Recap
Here are the highlights from the TKG blog this week, in case you missed any posts. Click below to read each post in full. Regulators Approve Netherlands Directory Consolidation The…
YPG-NZ Brings Home a Winner
As an innovative way of promoting its Yellow Pages and Yellow Frontdoor, its magazine-styled directory focused on home improvement and decorating, Yellow Pages Group New Zealand is now the…