Yellow New Zealand Inks Deal With Google
Yellow Pages Group New Zealand is now the first Google AdWords Premier SME Partner in New Zealand after inking a deal last week. The partnership is designed to enhance YP…
Global Yellow Pages Ltd. Will Expand to New Zealand
Global Yellow Pages Ltd. announced its expansion into New Zealand this week. As part of the move, the company will incorporate a new, wholly owned subsidiary in New Zealand, known…
ReachLocal Expands to New Zealand
ReachLocal announced Wednesday that it entered a strategic alliance with SureFire Search, a New Zealand marketing agency that works with small and medium-sized businesses. The move will expand ReachLocal's global…
Yellow New Zealand Settles Suit, Replaces CEO
Yellow Pages Group New Zealand has agreed to surrender Internet domain names associated with one of its competitors, which sued YPG for trademark infringement. The suit was brought by the…
YPG New Zealand’s Yellow Goes Mobile
Joining the ever growing list of publishers striking deals with mobile phone companies, Yellow Pages Group New Zealand announced a deal with Vodefone to carry its content on the Vodefone…
YPG New Zealand's Yellow Goes Mobile
Joining the ever growing list of publishers striking deals with mobile phone companies, Yellow Pages Group New Zealand announced a deal with Vodefone to carry its content on the Vodefone…
ReachLocal Seeking Growth Via New Products, International
On last week's Q2 earnings call, local online marketing firm ReachLocal emphasized how its international expansion will fuel its growth. Plus the company offered a glimpse into its efforts to expand into smaller…
Yellow NZ Names Industry Veteran as New CEO
New Zealand's Yellow Pages Group had named current Managing Director Chris Armistead as its new CEO, replacing Scott Pomeroy, who held the job on an interim basis. Pomeroy, formerly CEO…
Local Matters Names Higley New CEO
Local Matter has named a new CEO, Tom Higley, who takes the helm at the local search software company following a months-long search. Higley has a deep background in starting up…
Global Yellow Pages News Roundup
Here are some recent items of note that we've come across in the Global Yellow Pages space: BIA/Kelsey has released its Global Yellow Pages forecast, which calls for continued declines in…