National Brands=Local Revenue?
We’re looking forward to seeing everyone in Boston Mon-Wed. for our next conference gathering entitled "Leading in Local-The National Impact." The title of this event represents a bit of a…
More on the Local Coefficient: A Conversation with Yelp
A couple weeks ago, we wrote about Yelp VP of Business Development Mike Ghaffary, and his new model for defining the sustainability of local offline commerce; the Local Coefficient. As…
Unpacking Google’s Mobile Ad Options
Google dominates the world of mobile advertising, and its options continue to expand. Its share of search queries -- the foundation for its positioning in mobile -- is about 95 percent (compared…
Yodle Buys Lighthouse, Boosting Relationship Marketing Efforts
When they first launched in 2005, the independent sales channels were almost entirely about reselling search and YP ads. SMBs showed confusion over the value of these campaigns however, and…
LIL Conference Preview: Mobile, Mobile, Mobile
We're less than a month away from our Leading in Local conference, March 18-20 in Boston, and we're really gearing up for the show. Among many other exciting parts of…
Importance of National Advertisers in Local Media Markets
In BIA/Kelsey's Feb 21st webinar, National Marketers Refining Localization Strategies – A ‘Leading in Local’ Conversation, (available on-demand), the discussion focused on how national brands are increasing their efforts in…
Fighting the “10% Problem”: Verve Launches Place Insights
Fresh off $14 million in funding, Verve Mobile today launched Place Insights, a new ad targeting technology that better utilizes data about specific locations. This is part of the ongoing…
Living Social Wins a $110 Million Lifeline
Living Social has won a lifeline from some of its existing investors today with a new infusion of $110 Million. The new cash lets the #2 deals company, which has…
More on Google’s Paid Search “Enhancements”: The SMB Angle
Last week, we reported on Google's new Enhanced Campaigns which create a more federated process for running paid search campaigns across mobile, desktop and web. As promised, there are lots of implications…
Driving Local Offline Shopping: A Conversation with Retailigence
Last week, Peter Krasilovsky and I had the chance to catch up with Retailigence about its activity since our last writeup. For those unfamiliar, Retailigence provides local retail product and…