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Higher spending small businesses*, which we call Plus Spenders, use 17 ad channels - more than most small businesses and their marketing mix is evolving. According to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM) their mix now includes more social and…
BIA/Kelsey's Advanced TV webinar series continues with our assessment of developments in 2017 and a look ahead at expectations for 2018. We'll sort out players, roles strategies and our panel will bring their own points of view to the discussion.…
Small business that advertise on TV/cable are unique in some ways from other small businesses. This year especially, they are more optimistic about the future and plan on spending more on advertising in 2018. Other unique qualities include their size.…
Half of higher spending small and medium-sized businesses (SMBs) plan to maintain their current ad spend in 2018, according to the new wave of BIA/Kelsey’s Local Commerce Monitor™ (LCM). Another 45% plan to increase their spend, while 4% plan to decrease spend.…
BIA/Kelsey's Local Commerce Monitor provides analytics and insights to help B2B media sellers and marketers segment the dynamic Small and Medium Business (SMB) market by highlighting differences in how these businesses operate when it comes to utilizing traditional and digital advertising and…
AdExchanger's Programmatic I/O New York conference brought together 1,500 marketers, agencies, media, tech and other practitioners to talk about how data, tech, and business models are evolving in programmatic advertising. Day 1 consisted of instructional, hands on workshops. Day 2 featured the…
Mobile usage by consumers has a direct impact on small businesses' decisions to use mobile advertising channels -- specifically location based advertising. With nearly 90% of US consumers having a phone, small businesses are increasing their use of mobile advertising over other media…
Digital advertising is the growth engine in the advertising economy overall, but within that story mobile advertising is driving the headlines. BIA/Kelsey forecasts that geotargeted mobile advertising will nearly triple from $12.4 billion in 2016 to $33.3 billion in 2021.…
"I'm a software guy, not a car guy," proclaims John Ellis, author of The Zero Dollar Car. Ellis began his tech career at Motorola then moved on to Ford and connected cars where he says they were looking at 2020…
Greg Chambers, global group director of digital innovation for Coca-Cola, told BIA/Kelsey Local Impact conference attendees that, "Signage is in the DNA of Coke." Digital signage is used to localize and contextualize brand messaging and engagement. Digital signage is a…
JPMorgan Chase & Company's Local Consumer Commerce Index analyses 20 billion transactions by 60 million Chase credit and debit card holders in 15 metro areas. Its most recently released report shows an overall 1.0 percent growth (June 2016 vs June 2017)…
Ad fraud is siphoning revenue away from legitimate publishers and delivering the wrong audiences to advertisers. Both publishers and marketers targeting local audiences should not only be aware of the risks of ad fraud but also take proactive action to…
In this latest in BIA/Kelsey Vantage Points article, GotU, a Los Angeles-based advertising technology solutions provider, offers tactical strategies for local businesses trying to find advertising success and stand out among the big companies in digital advertising. In addition to…
BIA/Kelsey’s newest report "Insights into Local Advertising — Healthcare Vertical" examines local media spending trends and consumer media usage habits in the healthcare category. You can read an excerpt from the report’s executive summary below. A complimentary full executive summary is available for download from our estore.…
BIA/Kelsey's latest research report examining Advanced TV shows continuing innovation and progress albeit with hurdles and challenges. BIA/Kelsey defines "advanced TV" as comprising the domains of data-enhanced audience targeting via addressable, contextual audience networks, OTT, Connected TV and programmatic TV…
For the B2B community, serving the needs of SMBs (Small and Medium Businesses), there is good news. According to BIA/Kelsey's Local Commerce Monitor survey, 59.6% of SMBs are expecting revenue increases over the next 12 months. And over half (52.9%)…
Over-the-Top TV (OTT) is attracting new entrants and keeping some on the sidelines while they assess their best strategy. It's "game on" for local TV broadcasters to put their premium video in front of multi-screen consumers in marketable formats. As…
Reveal Mobile's founder/CEO Brian Handly will keynote BIA/Kelsey's LOCAL IMPACT Atlanta on October 12th to share insights and data about how mobile location data holds great promise for advertising performance. Handly will provide his perspective on the location data industry…
According to BIA/Kelsey's newly released report "Insights into Local Advertising — Automotive Vertical" businesses in the automotive vertical account for 10% of the total local advertising money that will be spent in the U.S. in 2017, which puts automotive third behind retail and…
BIA/Kelsey's new "Fireside Chat" series features lively interactions with industry thought leaders who take a break from the press of day-to-day business to offer up some perspective. We launch this series with our new Executive-in-Residence who's starting with us this…