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For many businesses, large and small, marketing is confusing and stressful. What media works best? What can they afford? Do they stick with what has worked in the past or try something new? We looked at large and small businesses…
At next week's (Dec 6) TV of Tomorrow conference in New York, BIA will be moderating a session, "Local Broadcasting in the Cat Seat?" Top executives from major station groups and the organizations and technology providers that serve them will…
Video is a key marketing tool driving consumer purchases, particularly among millennials, according to Brightcove's 2018 Video Marketing Survey. 76% of all consumers surveyed reported they made a purchase after viewing a video. If you look at just millennials (18-34) that…
We kicked off this week with a webinar covering advertising trends of local businesses along with a great presentation on how businesses need to adjust their SEO and content for voice search. Local businesses are using multiple channels to keep up with…
How Can Local Businesses Be Found in Voice Search? With Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and tech sectors. The…
BIA's Local as a Service (LaaS): Brands Going Local on November 14th examines the promise for local publishers that the combination of MarTech platforms for automation and data for targeting audiences puts a big tool into the hands of CMOs…
Thanks to commercials from Apple that show us how easy it is to make videos and pull on our heartstrings, we see how powerful a video can be in selling phones. Consumers driving the popularity of video, and a recent study…
Consumers adoption of technology challenges advertisers and marketers to always look ahead for what new technology will capture their attention. With 180 million people listening monthly, streaming audio is becoming more prevalent. According to Edison Research, 64% of the US…
Brand marketers are keen to get grounded insights into how their investments in building brand equity pay off in incremental sales. To address this need, Kantar built a brand guidance system based on search and social signals as outcome indicators…
Emarketer recently reported that more than half of all Americans use Facebook and that has increased only by 0.9% since last year according to their estimates. The growth is primarily driven by the older demographic (boomers, Gen Xers and millennials) with…
The Rise of the Super-Empowered Consumer – The “Near Me” Generation is Taking Over By Bernadette Coleman, CEO Advice Local This is the latest in BIA Advisory Service’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points…
In this edition of BIA Advisory Service's Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech…
All size businesses direct almost two-thirds of their marketing dollars into activating local media ad platforms and the remainder into promotions. For businesses with 500 or more employees, this spending averages $4.48 million for advertising and $2.18 million on promotions.…
MarTech East kicked off yesterday at Boston's Hynes Convention Center and concludes today. Conference speakers embraced the fundamental themes of how technology and data can be used both to drive operational efficiency, but more importantly to help humanize brands and engage consumers.…
Businesses are using an average of 8 different media channels for their advertising, according to results from BIA's Survey of Advertising & Marketing (SAM). While 8 is the average, some businesses depending on the type of advertiser or industry it can be…
As the graphic presented above (from a recent TV Technology article) highlights, ATSC 3.0 and 5G deployments, capabilities, and industry commitments are running on similar timelines. The local TV industry is ramping up its testing and deployments of its NextGen platform, ATSC 3.0, and…
At our BIA LOCAL IMPACT Los Angeles event in July 2018, we featured a LaaS workshop where leading solution providers shared case studies demonstrating the ROI for national brands using data-driven tech platforms for local marketing activations. Our goal in sharing…
In this edition of BIA Advisory Service's Vantage Points, we share insights from John Hane, President, Spectrum Co. The Vantage Point series taps the perspectives of various lookout points from around the local media and tech sectors. The views expressed do…
NOTE: This post was revised 9/21/18 to correct an editing error. As BIA works with clients to strategize revenue growth prospects for local TV, we're considering the Total Addressable Markets (TAM) for broadcast television versus digital platforms. It's a tale of two cities.…
The Future Today Institute (FTI) just released its 2019 Trend Report for Journalism, Media and Tech examining 108 significant trends including topics such as AI, block chain, virtual reality, bots, machine learning and ranging into areas like accountability and trust. This report, available for…