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Healthy Local Businesses in a Bad Economy

As reported in the San Francisco Chronicle, a new report by consultants Sageworks reports that amid the economic gloom, some industries are actually doing pretty well. These industries, with their sales growth rates for the past year, include accounting and…

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New Life for an Old Format?

A new study by AOL's Platform-A and Information Resources, Inc. reports that nearly 40 percent of shoppers would be very likely to use coupons accessed online. Additional findings from this survey indicate that, not surprisingly, newspaper coupons are most popular…

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Second Inning, Bases Loaded

The partnership between Yahoo and the Newspaper Consortium is an ambitious effort to bridge the gap between the online and print worlds. The two leaders of this partnership presented at the Interactive Local Media 2008 conference this morning, in a…

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It Takes a Village — a Media Village

The "New Takes on Local Audience Targeting" panel this morning at Interactive Local Media 2008 demonstrated how the technology for identifying and targeting audience segments is growing by leaps and bounds. Moderator Bobbi Loy-Luster kicked off the session by introducing…

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Vertical Without Vertigo

My brother recently had a "vertical experience" in the Disneyland "Twilight Zone Tower of Terror." A 150-foot drop in a rickety old elevator. Three times, in fact. But Disney's vertical engineering legerdemain is less ambitious than that of the diverse…

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The View (the Financial View, That Is)

Sami Kassab, analyst on the European Media Research Team at Exane BNP Paribas, gave a data-laden, insightful perspective on the many of the world's largest Yellow Pages publishers in "The Financial View" panel at Directional Media Strategies 2008. Highlights of Kassab's…

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Whither the Weather?

As my colleague Peter Krasilovsky discussed in his write-up this morning, the purchase of The Weather Channel by NBC Universal and partners is getting a lot of press attention for several reasons: At $3.5 billion, the price is substantially less than…

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You Ain’t Seen Nothin’ Yet

The final day of The Kelsey Group's Drilling Down on Local conference featured a keynote by Merrill Brown of MMB Media. Brown is an industry guru with a history of developing groundbreaking media strategies and operations. Among other things, he…

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User View V: 56% of Online Consumers Watch Video

Wave V of The Kelsey Group’s annual consumer tracking survey, User View, was just completed in March. The survey asks online consumers about 30 questions, covering topics such as information sources used for local shopping, level of Internet usage and participation…

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Taking It Home: The Final Panel at ILM:07

The closing wrap-up panel at ILM:07 included two seasoned industry observers, a high-profile technology developer, and a principal from conference co-sponsor Search Engine Strategies. Under the encouragement of co-moderators Matt Booth and Neal Polachek, each panelist sought to summarize some of…

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An Intuit-ive Approach to SMB Marketing

Allison Mnookin, VP of Intuit’s Small Business Division, gave a keynote address on Friday at The Kelsey Group’s ILM:07 conference that started with a recap of Intuit’s segmentation approach to the SMB market. (Kelsey conference regulars have heard an earlier…

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ILM:07 Spotlights mobilePeople

The ILM:07 session on cutting-edge demos was devoted to a presentation and demo by Claudia Poepperl, CMO of Copenhagen-based mobilePeople. MobilePeople is a vintage player in this nascent space, having been in business for more than five years now. It's…

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