When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the small businesses in most of the other vertical categories in the LCM survey, retail SMBs’ number one social media channel is a Facebook Page. 50.8% of retail small businesses use a Facebook page for advertising and promotion. Their use of Pinterest and Instagram is considerably higher than the other SMBs in the survey – with 19.8% vs. 15.4% for Pinterest and 18.7% vs. 15.1% for Instagram.
More information on retail small businesses is available in our newly released Small Businesses in Retail report.
National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week.
BIA/Kelsey’s LCM, Wave 20 reports can be purchased a la carte in the new BIA/Kelsey eStore. Our LCM reports look at where particular SMBs (broken out by size, vertical, etc.) spend the most, as well as the top channels for marketing and advertising. Additionally, our reports provide analysis on the best product and service offers for highly coveted groups of SMBs.