Majority Of Small Businesses Prefer DIY

Majority of Small Businesses Prefer DIY

While a majority of small businesses prefer to DIY their digital advertising (58%), this doesn't mean that these DIY SMBs don't use agencies for other advertising purposes. A typical SMB uses multiple channels (6-12) on average for advertising and marketing. 14% of SMBs…

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SMBs & Marketing Automation

SMBs & Marketing Automation

One very simple way for small businesses to compete with the big players in their markets  is with the help of marketing automation  such as email and social media monitoring. Marketing automation helps small businesses appear and behave like a brand or…

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NOW|Seattle: Localizing Global Logistics

NOW|Seattle: Localizing Global Logistics

The “new normal” in local competition blends intimate customer experience with supply-chain and logistical insights. Customers now expect to get a product or service tuned to their specific needs in near real-time, or “on-demand.” When we talk about the local, on-demand economy, we’re talking about marketplaces in which product marketing is blended with data to create surprising experiences, such as an Uber car that materializes in minutes at the curb or a great meal delivered to the home, among just a few emerging services.

We’re pleased to announce the panel, Localizing Global Logistics, at BIA/Kelsey NOW | Seattle, on Feb. 18th. It features Brooke Steger, General Manager of Uber in the Pacific Northwest, David Galvan, VP of Business Development and Strategic Alliances for MasterCard, and Adam Burrows, SVP of Business and Corporate Development at HomeAdvisor.

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