What will “phase II” of the on-demand economy look like, and what were the lessons learned from phase I? Among other things, we’re seeing retraction, unicorn valuation adjustments, and an indication of which local service verticals make the most sense for on-demand.

In honor of this week’s BIA/Kelsey NOW, our featured video clip is the LODE discussion from the recent BIA/Kelsey NEXT. In part I of the series, we discuss the best way to connect consumers with local service providers — particularly in big ticket verticals like health care.

The video can be seen below, and we’ll be back with Part II tomorrow.

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We’ll dive deeper on this topic and all things LODE on Thursday at BIA/Kelsey NOW | Seattle. Use the discount code NOW199 to knock the price down to $199.