After Leading in Local: The National Impact: The Tweetrospective

Last week’s Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands.

It wasn’t the same old jargon-filled abstractions we too-often see in the conference world — especially when it involves national brand advertising. The case study-driven approach grounded the analysis in concrete and tactical takeaways.

For more, you can see our aggregated blog coverage, and we’re working on a recap post to distill these main themes (Marchex’s Leslie Ihnot did similar). Until then, just for fun, here’s a representative sample of tweets from the show that capture various moments (after the page jump).

 

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National Advertisers Spending in Local Markets

In the incredibly competitive local advertising marketplaces throughout the U.S., national advertisers are playing a bigger role. National advertisers are increasing their spending in these local markets to target consumers in specific geographic areas. While they still spend on nationwide…

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