Last week’s Leading in Local: The National Impact Conference was a success, with lots of new themes around localization strategies for national brands.
It wasn’t the same old jargon-filled abstractions we too-often see in the conference world — especially when it involves national brand advertising. The case study-driven approach grounded the analysis in concrete and tactical takeaways.
For more, you can see our aggregated blog coverage, and we’re working on a recap post to distill these main themes (Marchex’s Leslie Ihnot did similar). Until then, just for fun, here’s a representative sample of tweets from the show that capture various moments (after the page jump).
@Foursquare users are 352% more likely to use their smartphone to find a location than the average consumer. #LEADINGINLOCAL
— BIA/Kelsey (@BIAKelsey) May 7, 2014
“Over 80% of retailers we work with are testing some type of beacon or indoor marketing feature today” – @Asif from @TheLBMA #LEADINGINLOCAL
— BIA/Kelsey (@BIAKelsey) May 9, 2014
90% of active @Yelp users buy a product or service within the week #LEADINGINLOCAL
— BIA/Kelsey (@BIAKelsey) May 9, 2014
35 billion Americans are watching video ads every month #LEADINGINLOCAL @johncmcintyre @SightlyHQ
— BIA/Kelsey (@BIAKelsey) May 9, 2014
John McIntyre, Sightly: Video Adv Viewing up 220%…tripled in 18 months. Local personalization & all screen viewing key #LEADINGINLOCAL
— Al Cupo (@alcupo) May 9, 2014
National Advertisers Spending in Local Markets – expect 6.5% growth http://t.co/xvunrgzZCK #advertising #localadvertisers #mobilemarketing
— BIA/Kelsey (@BIAKelsey) May 9, 2014
about 2,300 brands have multi locations = 2.5 million locations #LeadinginLocal
— Charles Laughlin (@claughlin2) May 9, 2014
Content = Engagement = Success, $1.1B+ local content marketing opportunity @BIAKelsey #LEADINGINLOCAL #bigdata
— Leslie Ihnot (@lihnot) May 9, 2014
“You’re losing 60% of your audience by not adding a mobile campaign” via @lolomoo during @BIAKelsey #leadinginlocal. I would agree.
— H to the izz O (@facesweater) May 9, 2014
Cannot rely on data and technology itself. It should be used as a path to the customer @lolomoo #LEADINGINLOCAL
— BIA/Kelsey (@BIAKelsey) May 9, 2014
@phil_hendrix There are many things that can be automated. We haven’t begun to take full advantage of that. #LEADINGINLOCAL
— Charles Laughlin (@claughlin2) May 9, 2014
RT @claughlin2: YP’s Chuck Lee: Cost of customer acquisition can kill a company, not cost of customer service. #LEADINGINLOCAL
— YP (@YP) May 7, 2014
WOW! “@AsifRKhan: In 2013 $50.2B was spent by national brands on local advertising #LEADINGINLOCAL @BIAKelsey”
— Raj Nijjer (@rajnijjer) May 7, 2014
Most checked in place in the world? Atlanta airport. @foursquare #LEADINGINLOCAL
— Charles Laughlin (@claughlin2) May 7, 2014
Knowing where you are. Foursquare can have 95% certainty it knows where you are. Rob Wilks #LEADINGINLOCAL
— Peter Krasilovsky (@LocalOnliner) May 7, 2014
De-polarization of the internet = the future of mobile @RobWilk #LEADINGINLOCAL via @BIAKelsey
— Meshach Cisero (@mcisero24) May 7, 2014
The #1 reason for lost business is consumers don’t know you exist. Discoverability is crucial #LEADINGINLOCAL
— Balihoo (@balihoo) May 7, 2014
Absolutely love weather as a trigger for consumer behavior – structured data is FANTASTIC !! #LEADINGINLOCAL
— Gib Olander (@golander59) May 8, 2014
“90% of consumers money is expressed locally” – @MarkMarinacci @Gannett #LEADINGINLOCAL
— Meshach Cisero (@mcisero24) May 8, 2014
Ecommerce is coming–ability to buy a car from the Internet..It is a movement . Not just us. Jose Puente, AutoTrader #LEADINGINLOCAL
— Peter Krasilovsky (@LocalOnliner) May 8, 2014
UHaul’s Elnora Cunningham: Everything is local. If you aren’t using a local approach, you are really not in business.#LEADINGINLOCAL
— Peter Krasilovsky (@LocalOnliner) May 9, 2014
Great return after 4.5 years to the @BIAKelsey shows this week in ATL for #LEADINGINLOCAL. Great content, great people (nothing new there).
— Ben Saren (@bsaren) May 9, 2014
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